IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130

Marketing Change Trends Competition 130

Idea to Value

JANUARY 20, 2021

By now it is common knowledge that solar energy has been becoming more and more affordable as the technology develops and economies of scale blossom. Competition from more entrants into the market as it gains profitability encourages a drive to continue innovating.

Report 277

Report Technology Trends Competition 277

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.

Design Thinking 148

Design Thinking Technical Review Design Technology 148

Idea to Value

JULY 15, 2020

The problem with timing is that every innovation only has a relatively small window of opportunity that happens when the technology and customers are ready, but there isn’t much entrenched competition. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?

Innovation 249

Innovation Industry Technology Marketing 249

eZassi

OCTOBER 31, 2024

Sensors Rank as a Critical Component for Industry Innovation and Competitiveness Sensor technology is transforming industries by providing real-time monitoring of supply chains, product quality, and consumer interactions. This technology is vital for improving performance and operational readiness in the sector.

Technology 52

Technology Trends Case Study Artificial Inteligence 52

Business and Tech

DECEMBER 8, 2021

In an expansive interview, real estate expert Steve Weikal explains how technology is changing the housing market for the better. The real estate market is being driven by unprecedented amounts of venture capital. Sometimes we joke that the real estate industry still runs off of a 41-year-old technology called the spreadsheet.

Technical Review 130

Technical Review Technology Management Software Review 130

Sopheon

APRIL 18, 2023

With over 30 years of experience, Mike Bauer is a product and strategy executive who has managed and overseen more than 100 products across data communication, enterprise software, connected products, the Internet of Things (IoT), marketing automation, embedded systems, and big data.

Trends 98

Trends Management Internet of things Big Data 98

Business and Tech

DECEMBER 27, 2021

Our panel discusses the biggest trends in cybersecurity, and what organizations and individuals can do to protect their data. . Which cybersecurity technology trends have you seen make the biggest impact in terms of improving data security in the last year? The trend of moving to the cloud has accelerated to all time highs.

Trends 130

Trends Technical Review Software Review Data 130

IdeaScale

JANUARY 23, 2018

As you can see, there is no single future but a variety of possible futures based on the impact of trends, events, and choices. Per Michael Bobick “Given the rapidly changing nature of technology, it is important that designers, researchers, and product managers examine an array of potential futures. Want to learn more?

Crowdsourcing 0

Crowdsourcing Tools Trends Engagement 0

Business and Tech

DECEMBER 8, 2021

If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . Virtual technology. During the pandemic, technology also changed the game.

Technical Review 246

Technical Review Change Management Video 246

Destination Innovation

AUGUST 18, 2023

Marketing and Branding: Barbie was one of the first dolls to be marketed as a brand rather than just a toy. Barbie’s marketing strategy helped create a strong brand identity that contributed to its enduring popularity. This innovative approach included advertising campaigns, TV commercials, and tie-ins with other media.

Innovation 246

Innovation Culture Engagement Marketing 246

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 97

Marketing Technology Strategy Strategy 97

Jeffrey Phillips

MAY 15, 2019

I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. They are often shocked when we demonstrate how rapidly customers, technologies, needs and conditions are changing.

Trends 190

Trends Innovation Project Tips 190

Jeffrey Phillips

JANUARY 15, 2020

Our technology or their need? Just as the old saying goes - when you have a hammer everything looks like a nail - so too with your capabilities or technologies. There is far too much technology push when it comes to innovation. In the end, they could care less about the technology.

Technical Review 174

Technical Review Innovation Trends Technology 174

Paul Hobcraft

OCTOBER 6, 2021

The effect has been on changing the way we go about our lives and attracting risk capital from venture capitalists, as this has become a tech-driven bull market. We are seeing such forces, trends, technologies that are enabling these and in some very distinctive ways, we are seeing many more radical concepts emerging from China first.

Disruption 291

Disruption Innovation Technology Creativity 291

IdeaScale

FEBRUARY 27, 2020

The 5G revolution is here, giving you faster networks than ever before and more opportunities to set innovation trends. This next generation of wireless technology will be more than ten times faster than 4G and reduce latency in connections. The innovation trends of 5G will also change mobile landscape outlooks and capabilities.

Industry 162

Industry Trends Innovation Video 162

Paul Hobcraft

FEBRUARY 11, 2023

.” The book the “Innovation Dilemma” published in 2016 was written by innovation expert Clayton Christensen suggesting even though even the most outstanding companies can do everything right–yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. Am I right?

Software Review 212

Software Review Software Technical Review Innovation 212

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

IdeaScale

APRIL 1, 2020

The need for embracing innovation trends is on the rise, as evidenced by research showing 10 percent of the global population living below the poverty level in 2018. This major market failure requires action. Companies pay a great deal of money to ensure new technologies are developed to meet company and public needs.

Policies 162

Policies Trends Innovation Technology 162

Business and Tech

DECEMBER 6, 2021

Luckily, technology can help. What technologies are making the biggest impact when it comes to elevating small businesses and growing their bottom lines? Find technology that can do both. What are some of the technologies making the biggest impact when it comes to elevating small businesses and growing their bottom lines?

Tools 246

Tools Engagement Meeting Technology 246

Qmarkets

OCTOBER 9, 2024

By engaging with startups or launching new business initiatives, companies can tap into fresh ideas, cutting-edge technologies, and untapped market opportunities. The goal is often to gain access to new technologies or markets that align with the company’s core business.

Innovation Programs 105

Innovation Programs Trends How To Software 105

Jeffrey Phillips

JANUARY 31, 2019

Senior executives trust their understanding of the market and prefer to fail based on models of the present and recent past, where they were successful, rather than risk anything on models that aren't proven. Scanning for trends / understanding potential scenarios What Apple did well with iTunes and digital music is to understand the trends.

How To 181

How To Trends Disruption Analysis 181

Paul Hobcraft

MAY 11, 2024

Then, my question here is asking Gemini to go deeper into what has changed since 1999, more specifically, looking at the impact of Ecosystems, technology, and platforms. Ecosystems, Technology, Platforms, Cross-collaborations- how?” I have shifted my thinking about innovation to Innovation and Business Ecosystem applications.

Collaboration 148

Collaboration Trends Innovation Data 148

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

TechEmpower Innovation

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Paul Hobcraft

JUNE 3, 2019

Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. This being ‘digitally connected’ can provide the catalyst to a greater level of innovative solutions that are far more aligned to customer and market needs.

Data 208

Data Innovation Design Marketing 208

Jeffrey Phillips

MARCH 2, 2021

No, when I am talking about understanding the future, I'd like it to be a bit more practical - say a future two or three years from now, with just enough notice about the impending changes that my company can structure new solutions in order to meet shifting market demands. The trends are out there and reported on regularly.

Artificial Inteligence 196

Artificial Inteligence Trends Data Marketing 196

Jeffrey Phillips

JANUARY 24, 2020

As a person who really enjoys understanding how the future will unfold, there are few more important trend lines and signals than demographics, yet far too many companies ignore the clear signals that demographic change indicate. Of course, to understand what any trend tells you, you and your team must be gathering and interpreting trends.

Trends 164

Trends Change Course Technology 164

Idea to Value

MARCH 25, 2019

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. Such innovations can come in the form of adopting new technologies, but also by adapting the business practices typically associated with startup culture.

Change 187

Change Underperforming Technical Team Technical Review Innovation 187

Idea to Value

NOVEMBER 12, 2020

In a nutshell, the pace of innovation is simply the speed at which an organization can improve their existing products and services, but also at which it is able to introduce new ones to capture the needs of the constantly evolving markets they operate in. Allows them to test and prove that their technology is working in real-life conditions.

Competition 284

Competition Innovation Software Marketing 284

Jeffrey Phillips

DECEMBER 11, 2018

Which says something about Honda and its marketing targets, but I digress. As markets, technologies and competitors accelerate, as customers increase their demands, you'll be faced with either speed up the innovation process and generate more new products and services at greater speed or you will be the dinosaur.

Artificial Inteligence 179

Artificial Inteligence Innovation Innovation Processes Big Data 179

Paul Hobcraft

MAY 19, 2024

Here, market trends evolve, new technologies emerge, and consumer preferences shift lightning-fast. You should drive change and set the pace instead of merely responding to market shifts or industry disruptions. The Art of Anticipation : Highlight the importance of anticipating trends.

Trends 163

Trends Innovation Collaboration Industry 163

Paul Hobcraft

OCTOBER 15, 2024

So a brief point of separation between Open Innovation vs. Innovation Ecosystems Open Innovation : This approach involves sourcing ideas, technologies, or solutions from outside the organization and integrating them with internal R&D efforts. Toyota with their approach to developing hydrogen fuel cell cars is rooted in ecosystem thinking.

Open Innovation 163

Open Innovation Innovation Design Collaboration 163

IdeaScale

JANUARY 21, 2020

Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. It’s crucial to stay ahead of emerging trends and technologies.

Idea Management 182

Idea Management Management Product Development Software 182