IdeaScale

SEPTEMBER 8, 2023

Table of Content What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment.

Analysis 130

Analysis Marketing Trends Competition 130

IdeaScale

MAY 17, 2023

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Marketing 130

Marketing Examples Survey Analysis 130

Business and Tech

DECEMBER 27, 2021

Our panel discusses the biggest trends in cybersecurity, and what organizations and individuals can do to protect their data. . Which cybersecurity technology trends have you seen make the biggest impact in terms of improving data security in the last year? The trend of moving to the cloud has accelerated to all time highs.

Trends 130

Trends Technical Review Software Review Data 130

Business and Tech

DECEMBER 16, 2021

The rental market is volatile — and competitive. You see a pretty significant premium for in-unit washers and dryers,” says Matt Conn, global marketing director, commercial laundry product development and marketing at Whirlpool Corporation. Another trend is flexibility in both cycles and capacity. In-unit features.

Competition 246

Competition Trends Marketing Product Development 246

HYPE Innovation

MAY 30, 2023

The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.

Trends 147

Trends Management Innovation Management Innovation 147

HYPE Innovation

MAY 30, 2023

The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.

Trends 130

Trends Management Innovation Management Innovation 130

Jeffrey Phillips

MAY 15, 2019

I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. They are often shocked when we demonstrate how rapidly customers, technologies, needs and conditions are changing.

Trends 190

Trends Innovation Project Tips 190

Destination Innovation

AUGUST 18, 2023

Marketing and Branding: Barbie was one of the first dolls to be marketed as a brand rather than just a toy. Barbie’s marketing strategy helped create a strong brand identity that contributed to its enduring popularity. This innovative approach included advertising campaigns, TV commercials, and tie-ins with other media.

Innovation 246

Innovation Culture Engagement Marketing 246

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

Marketing 97

Marketing Technology Strategy Strategy 97

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

Marketing 102

Marketing Competition Industry Company 102

Jeffrey Phillips

MARCH 2, 2021

No, when I am talking about understanding the future, I'd like it to be a bit more practical - say a future two or three years from now, with just enough notice about the impending changes that my company can structure new solutions in order to meet shifting market demands. The trends are out there and reported on regularly.

Artificial Inteligence 196

Artificial Inteligence Trends Data Marketing 196

Idea to Value

JULY 15, 2020

What’s more, the digital age has further highlighted the importance of getting timing right, because many markets have quickly transitioned from local to global, winner-takes-most markets. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. Trends and regulatory changes.

Innovation 249

Innovation Industry Technology Marketing 249

Idea to Value

JANUARY 20, 2021

Competition from more entrants into the market as it gains profitability encourages a drive to continue innovating. But the trend is clear, and it’s moving in the right direction. Repetition and scale of manufacturing enables flaws in the manufacturing process to be found and reduced.

Report 277

Report Technology Trends Competition 277

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Paul Hobcraft

MAY 19, 2024

Here, market trends evolve, new technologies emerge, and consumer preferences shift lightning-fast. You should drive change and set the pace instead of merely responding to market shifts or industry disruptions. The Art of Anticipation : Highlight the importance of anticipating trends. That requires a real dynamism.

Trends 163

Trends Innovation Collaboration Industry 163

Idea to Value

JUNE 12, 2023

When it comes to innovation and creativity, we need to be careful when looking at trends and getting feedback from the market. Therefore, it might not be a trend at all, just us noticing it all for the first time.

Trends 200

Trends Groups Creativity Examples 200

Yet2

OCTOBER 17, 2024

Cross-Innovation: The Future of Functional Foods The trend towards functional foods is not just about adding vitamins and minerals to existing products. The goal was to leverage precision fermentation to create sustainable, traceable ingredients like proteins, fats, and carbohydrates, addressing underserved market needs.

Trends 59

Trends Technical Review Industry Collaboration 59

Paul Hobcraft

APRIL 21, 2020

” Brian Solis has been one of the industry’s most influential voices when it comes to humanizing disruptive technology trends and is the Global Innovation Evangelist at Salesforce. In a business sense, Novel represents a new strain of market conditions that are not fully identified or understood.

Change 310

Change Roadmap Disruption System 310

Business and Tech

DECEMBER 8, 2021

If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . The COVID-19 pandemic led to other unexpected real estate trends, such as a newfound value in bike storage as more American families sought safe outdoor activities and a way to avoid public transit.

Technical Review 246

Technical Review Change Management Video 246

Idea to Value

MARCH 16, 2021

Perhaps the increase in remote working is bringing a different change to the fashion market. The new “Zoom Business Casual” But perhaps there is a wider trend here, which brings to light how the men’s fashion market has a new competitor: Zoom.

Video 170

Video Competition Trends Software 170

Harvard Business Review

OCTOBER 10, 2023

A key solution lies in salary benchmarking — using aggregated market data to establish competitive pay rates. Despite the availability of various tools, ensuring that salary decisions align with market trends is crucial, not just for compliance but also for retaining talent. Recent research in collaboration with a leading U.S.

Crowdsourcing 144

Crowdsourcing Data Trends Tools 144

Qmarkets

OCTOBER 9, 2024

By engaging with startups or launching new business initiatives, companies can tap into fresh ideas, cutting-edge technologies, and untapped market opportunities. The goal is often to gain access to new technologies or markets that align with the company’s core business.

Innovation Programs 105

Innovation Programs Trends How To Software 105

Leapfrogging

DECEMBER 10, 2024

By leveraging the capabilities of AI, companies can gain deeper insights, forecast trends, and make more informed decisions. AI systems can also identify patterns and insights that may be missed by human analysts, providing a more comprehensive understanding of market dynamics.

Artificial Inteligence 100

Artificial Inteligence Analysis Technical Review Trends 100

Idea to Value

NOVEMBER 12, 2020

In a nutshell, the pace of innovation is simply the speed at which an organization can improve their existing products and services, but also at which it is able to introduce new ones to capture the needs of the constantly evolving markets they operate in. The difference is profound, as you’ll soon see. Creating and capturing value faster.

Competition 284

Competition Innovation Software Marketing 284

IdeaScale

SEPTEMBER 8, 2023

Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products, services, brands, or market trends. Table of Content What is Consumer Research?

Examples 130

Examples Trends Marketing 130

Entrepreneur - Innovation

SEPTEMBER 1, 2023

Unbiased AI algorithms can now analyze online chatter and discover emerging product trends before they go mainstream, providing valuable insights for entrepreneurs.

Trends 112

Trends Marketing Innovation 112

Jeffrey Phillips

JANUARY 15, 2020

Start with the idea of market pull or finding unmet needs rather than pushing technology. You have to work on future trends and identify emerging needs or opportunities and identify them before others do. In the end, they could care less about the technology. Whole segments can emerge and disappear relatively quickly.

Technical Review 174

Technical Review Innovation Trends Technology 174

TechEmpower Innovation

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177