InnovationManagement

JANUARY 24, 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

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Trends Marketing Study Innovation Management 107

Jeffrey Phillips

JUNE 21, 2021

I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide. Yet far too many companies don't do enough trend spotting and scenario development. Trends are everywhere.

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Trends Technology Report Data 167

IdeaScale

MARCH 4, 2020

Are you looking to shape sustainability trends in 2020? There are several trends set to shape these sustainability efforts in 2020. The sustainable finance market has grown right along with investor concerns for climate risk. Trends also show investors will move away from non-eco-friendly sectors such as coal.

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Trends Innovation Survey Data 211

Brunner

MARCH 18, 2024

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. The NAHB report shows home buyer preferences are shifting in response to changing lifestyles, societal trends, and economic factors. Let’s talk!

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Trends Marketing Report Study 52

Qmarkets

JULY 25, 2024

Staying ahead of market trends can be the difference between success and obsolescence. Trend forecasting, a powerful tool for anticipating market shifts and consumer behaviors, has become a critical component of successful innovation management. What is Trend Forecasting?

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Trends Innovation Management Management Artificial Inteligence 52

IdeaScale

MAY 17, 2023

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Marketing 130

Marketing Examples Survey Analysis 130

Qmarkets

JULY 11, 2024

Staying ahead of market trends is crucial for companies aiming to thrive amidst constant change. A strategic trend radar offers the foresight necessary to anticipate changes, seize opportunities, and mitigate risks effectively. But how can businesses construct a trend radar that genuinely supports their strategic objectives?

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Trends How To Analysis Software 52

IdeaScale

APRIL 9, 2020

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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Leapfrogging

FEBRUARY 27, 2020

Here are 10 trends that will create opportunities – and threats – in 2020. Regardless of your industry or target markets, watch these disruptors closely. The post 10 Disruptive Trends for 2020 first appeared on. Disruption is everywhere. The future is finally here. Emerging technologies catalyze disruption.

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Trends Disruption Artificial Inteligence Internet of things 130

Sopheon

APRIL 18, 2023

With over 30 years of experience, Mike Bauer is a product and strategy executive who has managed and overseen more than 100 products across data communication, enterprise software, connected products, the Internet of Things (IoT), marketing automation, embedded systems, and big data.

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Trends Management Internet of things Big Data 98

eZassi

OCTOBER 31, 2024

With real-time insights, businesses can adapt quickly to market demands, improve efficiency, and offer improved experiences for customers. The post Technology Trends – Sensors appeared first on Ezassi. Here is an overview of sensors across various industries and the key measurements sensors can track today.

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Technology Trends Case Study Artificial Inteligence 52

Harvard Business Review

AUGUST 1, 2023

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there.

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Marketing Change Survey Analysis 70

Yet2

OCTOBER 17, 2024

Cross-Innovation: The Future of Functional Foods The trend towards functional foods is not just about adding vitamins and minerals to existing products. The goal was to leverage precision fermentation to create sustainable, traceable ingredients like proteins, fats, and carbohydrates, addressing underserved market needs.

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Trends Technical Review Industry Collaboration 59

HYPE Innovation

MAY 30, 2023

The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.

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Trends Management Innovation Management Innovation 147

Leapfrogging

FEBRUARY 27, 2020

Here are 10 trends that will create opportunities – and threats – in 2020. Regardless of your industry or target markets, watch these disruptors closely. Disruption is everywhere. The future is finally here. Emerging technologies catalyze disruption. They’ll create new opportunities for entrepreneurs.

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Trends Disruption Artificial Inteligence Internet of things 113

IdeaScale

MAY 3, 2017

Last year IBM Marketing Cloud published a finding 90% of the data in the world today has been created in the last two years alone (2.5 Here are just a few of the emerging trends that we see people thinking about. To learn more about emerging trends and how they might impact you, download our infographic on the subject.

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Trends Internet of things Artificial Inteligence Technical Review 140

Brunner

APRIL 23, 2024

We keep our finger on the pulse of trends and shifting conditions, particularly since the start of the COVID-19 pandemic, to help our clients anticipate and adapt to market changes. This content will ultimately help educate HIRI members and give us the opportunity to inform their marketing opportunities, backed by data.”

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Industry Marketing Trends Data 52

Business and Tech

DECEMBER 27, 2021

Our panel discusses the biggest trends in cybersecurity, and what organizations and individuals can do to protect their data. . Which cybersecurity technology trends have you seen make the biggest impact in terms of improving data security in the last year? The trend of moving to the cloud has accelerated to all time highs.

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Trends Technical Review Software Review Data 130

HYPE Innovation

MAY 30, 2023

The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.

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Trends Management Innovation Management Innovation 130

Daniel Burrus

JUNE 15, 2022

Determining each person’s individual health and wellness needs, or recommending lifestyle changes to each individual that specifically suits his or her needs might seem almost impossible, but thanks to some of the transformative Hard Trend technologies growing rapidly this year and beyond, that pipe dream is fast becoming reality.

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Trends Industry Technology System 86

Daniel Burrus

MAY 17, 2017

Even the most traditional, by-the-book organizations share a common goal with their more forward-thinking counterparts and competitors: How to stay in front of market trends. That can make just keeping up with market trends a chore, let alone being out in front. . Consider applying that mindset to staying ahead of trends.

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Trends Marketing Technical Review Collaboration 64

Daniel Burrus

NOVEMBER 1, 2023

They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins.

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Marketing Competition Industry Company 102

Daniel Burrus

JULY 27, 2022

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

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Marketing Trends Technical Review Industry 72

Daniel Burrus

JANUARY 17, 2024

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. This strategy seems safe because others are taking the risks, not you.

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Daniel Burrus

MAY 22, 2019

In fact, about 50 percent of households now say they listen to podcasts, with a majority of them joining the trend in just the last three years. What’s Next in Target Marketing? . Three Hard Trends and Two Tech Trends to Watch . In addition, it is always good to know which consumer technology trends will stick around.

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IdeaScale

AUGUST 27, 2019

Efficient supply chains reduce waste, save money, and ensure the best possible goods are made and brought to market. The post Three Trends in Supply Chain Innovation appeared first on IdeaScale. Getting what the customer needs, right where they are, at precisely the time that they want it is becoming ever more important.

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Trends Software Innovation Industry 170

Daniel Burrus

MARCH 22, 2023

Through many of my writings, I explore my Hard Trend Methodology where a business leader or organization as a whole realigns their focus on Hard Trend future certainties to determine what they know is certain to happen. This then leads a business or organization to Anticipatory action! Where are you certain technology is headed?

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Trends Disruption Video Technology 85

ITONICS

JUNE 29, 2022

Trends reflect changing consumer needs and behaviors over time. Knowing what trends may impact your business enables you to prepare and adapt to societal change. One of the most important activities in innovation management is the continuous interpretation and evaluation of trends.

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Trends How To Innovation Management Marketing 69

Qmarkets

OCTOBER 9, 2024

By engaging with startups or launching new business initiatives, companies can tap into fresh ideas, cutting-edge technologies, and untapped market opportunities. The goal is often to gain access to new technologies or markets that align with the company’s core business.

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Innovation Programs Trends How To Software 105

ITONICS

DECEMBER 21, 2023

Evaluating trends is vital in innovation as it allows businesses to anticipate and adapt to changing market demands and technological advancements. Companies can use trend analysis to develop innovative products and services that meet current and future customer needs, ensuring their offerings remain relevant and competitive.

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