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7 Questions to Ask Yourself Before Going Freelance

Harvard Business Review

Do you have a marketable skill? These are typically specific, functional abilities like project management, web development, financial analysis — or advisory skills that come from years of experience. If that’s you, freelancing is probably a bad idea. More on that below.). Do you have a robust network?

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How To Lead Through Crisis

Innovation Excellence

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. As if the real news isn’t bad enough, unimaginably crazy stories start getting passed around. I called my senior team into an emergency meeting and told them, “This is bad. Really bad.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. The basics: What is web site optimization?