article thumbnail

Constructing the innovation mandate

Paul Hobcraft

Future collaborations will build on a network of relationships and an ecosystem of design and thinking. Intellectual Property : We will establish clear policies and procedures for protecting our intellectual property and managing any potential conflicts with partners or competitors.

article thumbnail

Deepening the Thinking Around the Innovation Mandate – part two

Paul Hobcraft

Innovation Policy : An innovation policy provides guidance and direction for the innovation program, defining the types of innovation that will be pursued, how innovation projects will be prioritized, and how intellectual property will be managed. In any document, feedback and suggestions should be actively sought.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Intrapreneurs need their space in more ways than one.

article thumbnail

Unlocking Success: Mastering Mindset Shift for Senior Executives

Leapfrogging

For more insights into how a strategic mindset can augment leadership capabilities, consider exploring strategic thinking for leaders , a resource designed to broaden your perspective on leadership strategies. Developing Strategic Thinking Skills Strategic thinking is another cornerstone of effective leadership.

article thumbnail

Unlocking Success: Mastering Mindset Shift for Senior Executives

Leapfrogging

For more insights into how a strategic mindset can augment leadership capabilities, consider exploring strategic thinking for leaders , a resource designed to broaden your perspective on leadership strategies. Developing Strategic Thinking Skills Strategic thinking is another cornerstone of effective leadership.

article thumbnail

A Bad Spin on Customer Experience Strategy – Bait and Avoid

BrainZooming

Think about the customer experience strategy implications of this bait and avoid policy. The restaurant chain’s policy is to offer special prices to lure guests to the restaurant. Rapidly deploy effective strategic thinking exercises to spur innovation.

article thumbnail

Is a Disruptive Business Model Beyond Your Brand?

BrainZooming

Extending more lenient, flexible customer service policies. Mike is a frequent speaker on innovation, strategic thinking, and social media. Providing a one-stop, never-have-to-go-anywhere else experience. Securing an upfront annual (or multi-year) financial or share commitment and dropping charges for ongoing activity.