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Introduction to New ProductDevelopment In an era marked by rapid technological advancements and shifting consumer preferences, the ability to innovate and execute new productdevelopment (NPD) effectively is a cornerstone of business success.
Companies that aren’t optimized for speed often don’t generate the returns on innovation and productdevelopment that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success. Clearly frame the objective and guardrails .
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