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What is Digital Innovation? Types, Tools, and Tactics for Success

Qmarkets

Whether improving products, optimizing processes, or transforming business models , the right approach can drive efficiency, growth, and competitive advantage. Here are four key types of digital innovation. Product Innovation This involves using digital technologies to create new products or enhance existing ones.

Tools 59
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2 Super Smart Ways to Catalyze Innovative Success

BrainZooming

An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. This is a fruitful way to identify innovation opportunities customers can’t clearly articulate. Involve Customer-Facing Employees.

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Eliminating innovation unknowns - definitions

Jeffrey Phillips

What does matter is that in your communications and definition you provide some definition as to what outcomes are valuable, because in the absence of any definition, all innovation is product innovation, and product innovation may not be necessary or even valuable to consumers.

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1 Definition of Innovation & 4 Strategies to Achieve It

BrainZooming

Looking at actual customer behaviors should suggest new opportunities and/or missing components in your product offerings. We use early-stage innovation research to ask questions that can help identify product innovations. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Powering Up Your Strategy: Success Factors for Executive Team Offsites

Leapfrogging

For example, if your team is heavy on big-picture thinkers, include activities that focus on detailed action planning to complement their strategic visions. Conversely, if your team excels in operational details, encourage activities that stretch their strategic thinking.

Strategy 130
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Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy.

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Innovation Strategy – Dancing Elephants, Orthodoxies, and Cognitive Biases

BrainZooming

The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Related posts Innovation Strategy?