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This will mean entirely different thinking around how to organize and run product management, different thinking around risk portfolios and how to manage them, and even different productstrategies altogether. While I don't believe that anyone has all the answers figured out quite yet, the questions are very clear.
This brings us to the subject of trend timing and innovation strategy. When looking out across the near-term and far-term horizons to plan out short-term and long-term productstrategies, one has to pay particularly careful attention to the relevant trends and to the pace with which they are emerging.
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