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The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? The best designers transcend the gap between strategy and execution. Design itself is a product. Incubate ideas with visuals.
When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.
When it comes to productstrategy and development at Anaqua, the key word is LISTEN. From this, we were able to develop a series of significant enhancements being introduced over the course of the year to the platform. The product roadmap process at Anaqua is always iterative.
I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.
Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues. Helping companies compete in a rapidly changing digital world through everything from Software Design & Development, New ProductStrategy, and Corporate Innovation.
Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. Need to get your strategydeveloped quickly?
Since all the companies competed with one another, each one needed to determine its own business strategies. While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed. You can, however, vary your reaction based on whether you perceive an idea to be good or bad.
Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! Mike Brown.
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Intrapreneurs need their space in more ways than one.
They come from dozens of sources, including social media, the service desk, the sales team, customer advisory boards, and formal qualitative and quantitative research. These insights provide strategic direction to marketing, development, and R&D. Companies are not lacking customer insights. Why does it matter? Pretty slim!
Suppose you’re going into a meeting and taking over leadership of a team or initiative where those you will be leading have been involved and active previously. Develop a basic agenda for the meeting with the participants doing most of the talking, as you listen and summarize ideas. Solicit each participant’s ideas in advance.
Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. Increase focus for your team with productivestrategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.
Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. Let me ask a few questions: Does your organization have all the diversity it needs to uncover creativity and innovative strategies?
Even at later stages, relying solely on aggregate revenue and profitability can mask uncovering the right growth strategies. Off to the Races Bob and Josh hire a team and spend the next several months tracking progress against the execution of their plan. All they need is a larger team and ten times more money.
Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. Department managers are receiving training, greater authority, and latitude to manage their department teams. That does not mean everyone determines and forms strategy.
If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.
The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting.
Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Also, it’s fun as heck!
If they’ve just spent hundreds of thousands of dollars on market research that doesn’t provide the answers you need, you also have the potential to make them look bad. The more brand-focused questions are things a visual or industrial designer will particularly want to know, though the answers can prove useful to the whole team.
As always, there will be good and bad, but likely not the extreme cases so often discussed thus far. Similar tools are being developed for video, audio, 3D, and other technical fields. The application of new technological developments does not happen overnight. There is a mix of hype on both the positive and negative sides.
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