Status Quo bias: Why people are resistant to change
Idea to Value
FEBRUARY 9, 2022
The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. Researchers have even developed a test to help people see if they are suffering from the status quo bias, called the Reversal Test. This test has however come under scrutiny as to whether it is effective or not.
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