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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. The basics: What is web site optimization?

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How To Lead Through Crisis

Innovation Excellence

As if the real news isn’t bad enough, unimaginably crazy stories start getting passed around. I called my senior team into an emergency meeting and told them, “This is bad. I called my senior team into an emergency meeting and told them, “This is bad. Really bad. Certainly mistakes were made.

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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Audio doesn’t function the same way as written text, so its execution is often poor. Your approach to creating audio should be similar to developing a large website. Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio.

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