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Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. And unless they have a tech background, they can’t look under the hood themselves. The answer is to engage a trusted outside source for a TechnicalReview – a deep-dive assessment that provides a C-suite perspective.
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I'm returning today to one of my favorite activities - a book review. The book I'm reviewing today is entitled What about the Future? It was written by Fred Phillips, who is a professor and also the editor of the journal Technological Forecasting and Societal Change.
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Step What To Do Check the Trends Look into market trends and what your customers need Look Inside Review your business habits for any rough spots Hear From Customers Get insights through surveys and direct chats Size Up the Competition Peep at what your rivals do right or wrong Hungry for more on using fresh ideas to pump up your business plan?
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