Mon.Jun 05, 2023

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. The early business landscape, dominated by the industrial revolution, prioritized mass production. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Marketing 103
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Mixed Reality For The Rest Of Us Is Finally Here

helloFUTURE

Back in 2009, nestled in the heart of Silicon Valley, I was part of a vibrant innovation program at Yahoo, a company that once commanded a considerable footprint in the tech world.

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How Brands Can Sell to Environmentally Conscious Nonconsumers

Harvard Business Review

New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, people who have changed their behavior to help the environment, but are not purchasing environmentally friendly products. For companies selling these products, reaching this segment of consumers can be a source of profits and impact.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Trendspotting 101 — How to Stay Ahead of the Curve in Your Industry

Entrepreneur - Innovation

In this article, we'll explore trendspotting and discuss seven ways to stay ahead of the curve in your industry as an entrepreneur.

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How to Tap the Full Potential of Telemedicine

Harvard Business Review

Telemedicine visits in the United States have fallen sharply since April 2020, but the end of the pandemic should not spell the end of telemedicine. It can play a valuable role in the delivery of health care. The key to tapping its potential is to bring many elements of the clinic to the patient. An array of new technologies and services is making that possible.

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How to Manage: Being Taken Seriously

Harvard Business Review

If you’re a woman who’s a new manager, people will probably push back on your authority.

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Security and Governance Strategies for Generative AI

Acuvate

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

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What can we learn from Bertha Benz?

Rmukesh Gupta

I recently read a blog post by Dave Trott and was blown away by the story of Bertha Benz and the role she played in the wide-spread adoption of motor vehicles. You can read his post here. The story, in short, is as follows: Karl Benz built his internal combustion engine based vehicle (3 wheeled) and was continuing to iterate to try and make it perfect, without being able to sell them.

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Security and Governance Strategies for Generative AI

Acuvate

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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International Rescue Committee launches campaigns with Wazoku and SeaFreight Labs

Wazoku

1st June 2023 – The International Rescue Committee (IRC), a global humanitarian organization that helps people affected by conflict and disaster, will soon launch two crowdsourcing campaigns to increase comfort and safety in women’s toilets in refugee camps and last-mile medicine delivery in Sierra Leone. These open innovation Challenges are the first of a series planned for the coming years.

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How Amazon Business Can Help Your Company Optimize Procurement - SPONSOR CONTENT FROM AMAZON BUSINESS

Harvard Business Review

Sponsor content from AMAZON BUSINESS.

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When you Incorporate all Customer Feedback

IM Insights

Innovators often have to push back on product requests. Giving everybody what they want means nobody gets what they want. Say no!

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How Do I Set the Right Pace To Meet Our Strategic Goals?

Harvard Business Review

A leader must learn how to set long-term goals and timelines for her team.

Meeting 53
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Build Relationships & Trust by Tapping Into Others' Expertise

Michael Roberto

Source: Noam Galai Copyright: 2015 Getty Images Jennifer Hyman co-founded Rent The Runway and currently serves as the CEO. Recently, she spoke to Stanford University students about her experiences as an entrepreneur and leader. Hyman described a critical meeting when she was first beginning to conceive her idea for the business. She landed a meeting with fashion-giant Diane Von Furstenberg.

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Planview’s Force for Good Week: Driving Positive Change Together

Planview

At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.

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