2001 Disruption Marketing 
Idea Drop
NOVEMBER 15, 2017
Christensen, the term ‘ disruptive innovation ’ refers to a new entrant into a market who eventually disrupts and outperforms the established players. The process begins with a new company addressing a gap in the market, where a segment of the population has traditionally been overlooked. Coined by Clayton M.
Destination Innovation
OCTOBER 22, 2015
Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. In 1976 Kodak enjoyed 90% market share of film sales and 85% share of camera sales in the USA. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony.
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Collective Innovation
APRIL 18, 2017
The story of drones is much like the story of any other disruptive innovation. These proved helpful in the Gulf War and by 2001 the technology had advanced to the point that the drones could be outfitted with Hellfire missiles. These drones were quite large and very expensive and would occasionally get shot down or just crash.
Daniel Burrus
AUGUST 26, 2015
In 1983, I identified digital disruption as one of twenty technology-driven Hard Trends that would increasingly shape the future at an exponential rate, and at the same time drive economic value creation. Today, as more and more industries and businesses become disrupted, it is important to understand that digital disruption happens in waves.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
PlanBox Innovation
AUGUST 31, 2021
In 2001, the Agile movement suggested a new way of approaching that work more efficiently. Future fitness is augmented by building systems that support environments conducive to innovative thinking and that empower people to operate free of disruptive command and control structures. Build innovative systems.
Jeffrey Phillips
JULY 8, 2016
They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Products As the company grows and develops products, part of its flexibility is lost, because it must sustain the products and protect market share. iTunes was released in 2001. It won't be coming back.
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