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So What Exactly Should Kodak Have Done?

Destination Innovation

Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. In 1976 Kodak enjoyed 90% market share of film sales and 85% share of camera sales in the USA. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony.

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Disruptive Innovation: Drones

Collective Innovation

The story of drones is much like the story of any other disruptive innovation. These proved helpful in the Gulf War and by 2001 the technology had advanced to the point that the drones could be outfitted with Hellfire missiles. These drones were quite large and very expensive and would occasionally get shot down or just crash.

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Retaining the innovative spark

Jeffrey Phillips

They were in a desperate fight with Fuji to retain market share in film, as the digital camera sales were ramping up. Products As the company grows and develops products, part of its flexibility is lost, because it must sustain the products and protect market share. iTunes was released in 2001. It won't be coming back.

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How 3 companies used disruptive innovation to transform their industries

Idea Drop

Christensen, the term ‘ disruptive innovation ’ refers to a new entrant into a market who eventually disrupts and outperforms the established players. The process begins with a new company addressing a gap in the market, where a segment of the population has traditionally been overlooked. Coined by Clayton M.

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What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Others are being disrupted.

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Make Digital Disruption Your Biggest Competitive Advantage

Daniel Burrus

In 1983, I identified digital disruption as one of twenty technology-driven Hard Trends that would increasingly shape the future at an exponential rate, and at the same time drive economic value creation. Today, as more and more industries and businesses become disrupted, it is important to understand that digital disruption happens in waves.

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Covering Innovation My Way

Paul Hobcraft

You do need to find out more of the emerging Work to be done approach as it is a far more dynamic place for innovation to happen.The W ork-to-be-done is focused on connecting to the emerging areas of Organizational need being faced in today’s rapidly changing markets and diminishing resources. Its areas of focus: [link].