So What Exactly Should Kodak Have Done?
Destination Innovation
OCTOBER 22, 2015
Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. In 1976 Kodak enjoyed 90% market share of film sales and 85% share of camera sales in the USA. Kodak entered the digital camera market late but by 2001 they were number 2 in the USA behind Sony.
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