2001 LEAN Marketing 
Moves the Needle
AUGUST 14, 2018
Lean Innovation Definition At Moves The Needle, we define lean innovation as “reducing waste in the discovery, creation, and delivering of new value to customers." We base Lean Innovation principles upon the 3 E’s of Lean Innovation : Empathy, Experiments and Evidence. Where design thinking ends, Lean Startup begins.
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
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Moves the Needle
DECEMBER 17, 2015
Henry Ford’s great insight was that if he could reduce the cost of cars such that his decently-paid employees could afford to buy the automobile they made, he’d have a massive market. His very lean progressive assembly process was the result. The number of competitors in most open markets is incredible and increasing rapidly.
Innovators Alliance
NOVEMBER 22, 2023
Apple began its stunning transformation with the iPod in 2001, during the darkest days after the Internet bubble burst. While many leaders invest in innovation when times are good, it’s valuable to learn lessons from the lean times and leverage them to help us move forward, regardless of the economic environment.
Moves the Needle
OCTOBER 12, 2018
As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
Steve Blank
NOVEMBER 1, 2017
In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup. Are lean innovation and the Startup Way a failure in large companies?
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