2001 Marketing Product Development 
IdeaScale
MARCH 13, 2018
In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. Take the iPod for example. This is where IdeaScale can help.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. It was their job to ensure all aspects of the product development process were aligned and working together. The primary function was to serve as the bridge between Engineering and Marketing.
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Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind.
Moves the Needle
DECEMBER 17, 2015
Henry Ford’s great insight was that if he could reduce the cost of cars such that his decently-paid employees could afford to buy the automobile they made, he’d have a massive market. Today, the cost and time it takes to build, launch, and deliver new products at scale is lower than ever. The result is choice. Let’s do it!
Gijs Van Wulfen
NOVEMBER 7, 2016
The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].
IdeaSpies
FEBRUARY 22, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Most of them were organizations that ‘make and sell’ products (Abbott Laboratories, Kimberly-Clark, Philip Morris, and Gillette Company). The management consultant giant McKinsey and Co. The question is “Why?”
IdeaSpies
FEBRUARY 21, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’.
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