2001 Marketing Software Review 
IdeaScale
MARCH 13, 2018
First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. After all, the first portable MP3 players hit the market in 1998 and by 2001 there were over 50 different models available through which you could download and play music from your computer.
Stephen Shapiro
FEBRUARY 16, 2023
Although I have published books as far back as 2001 (with an even earlier one from 1996 when I was at Accenture), I am always learning something new. Late last week I sent the beta version of the book to a dozen reviewers. We still have a couple more weeks for reviewers to provide feedback. This is book number 7. Stay tuned!
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Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global.
IdeaSpies
AUGUST 31, 2018
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’. The question is “Why?”
IdeaSpies
FEBRUARY 22, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The management consultant giant McKinsey and Co.
IdeaSpies
FEBRUARY 21, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’.
Innovation 360 Group
JANUARY 28, 2020
True innovation brings more consumers into the market and grows the pie so that everyone can enjoy more. 1 spot in digital camera sales as recently as 2001. They thought customers were buying film, chemicals, inkjet cartridges, workflow software, and so on. In fact, Kodak did adapt and developed digital cameras as early as 1975.
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