2001 Marketing Technical Review 
Harvard Business Review
SEPTEMBER 29, 2023
Electronics littered shelves in 2001 after the dot-com bubble burst. And now, the high-tech industry is feeling the weight of a volatile market that has led to excess component inventory. Inventory challenges aren’t new. Measuring inventory momentum can help leaders address the problem.
IdeaScale
MARCH 13, 2018
First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. This lightweight, technologically proficient reinvention of existing MP3 players was an global phenomenon that has since sold more than 400 million units since 2001. Take the iPod for example.
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Boxes and Arrows
APRIL 26, 2010
Fluctuating requirements, unexpected technical limitations, and stringent branding rules can make experience design feel like an exercise in compromise. Sometimes it’s poor methods, poor team members, or the market. You’ll walk away inspired—and ready to inject accessibility into the web.
Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global.
Innovators Alliance
NOVEMBER 22, 2023
Apple began its stunning transformation with the iPod in 2001, during the darkest days after the Internet bubble burst. Companies like these keep their cost-conscious creative market juices flowing regardless of the economic climate. And its iPad was introduced during the 2008 downturn.
Qmarkets
JULY 28, 2017
One common explanation is that due to strategic decisions made by Kodak's complacent executives, the company failed to move into the digital sphere well and fast enough. Another explanation usually focuses on the nature of digital technology and how it is interpreted.
IdeaSpies
AUGUST 31, 2018
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’. The question is “Why?”
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