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Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. When he returned to England in 2002, he endeavoured to raise funding. ” His Trunki design went on to win over 100 awards. Rob Law and Trunki. I tell you, you don’t.

Design 322
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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). 2005), plus their orchestration in the focal firm’s internal value chain form the third dimension within the design of a new business model. And what does the customer value?

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Become proactive instead of reactive with Future Designs

mjvinnovation

Let’s take a step back and dig a little deeper into the theory behind Futures Studies and Futures Design in order to contextualize “scenario” and “collapse”. He revisited this model in Advancing Futures (2002). Coachella is postponing, while E3, the biggest game design fair in the world, is going virtual. Hawaii foresight Ph.D.

Design 59
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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? There has been a reluctance for designers to embrace the idea of experience and I’m not sure why.

Design 98
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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

Accomplishing this goal includes software localization, transcreation, and a series of tasks designed to provide our international readers with a great experience. I started at Planview in 2002 as a translator. We want to help them feel comfortable using our products and reading our materials.

Study 98
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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

And collectors as well as designers suddenly discovered all kinds of products they formerly could not find. in 2002 , in order to grease the wheels for faster ecommerce growth. Because once in a growth stall the company has already missed the market shift, and competition is taking customers quickly in new directions.

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Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Although its sales of new books were growing very healthily, in 2002 Amazon introduced a service whereby people could sell second-hand books through the company’s website. But Amazon had no experience or competence in electronic product design or manufacture. It was attractively priced and scooped the market.