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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Seven Companies That Failed to Innovate and What Happened to Them

IdeaScale

These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. In 2002, Circuit City looked at the retail landscape, saw success in its future, and decided CarMax needed to be its own company.

Company 130
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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Instead of the usual COVID-19 statement, let’s take a look at what we’ve learned and where we are now. Many people are continuing to work from home, learn from home, and interacting with each other through these digital channels more often. Reading emails outside pre-COVID times is another new normal for digital marketers.

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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Weren’t her customers learning something about creating experiences for others? It was a big fish in a small pond.

Design 98
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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

I started at Planview in 2002 as a translator. What is the biggest lesson you’ve learned as you’ve moved up in your career? The biggest lesson for me was learning that I needed to separate my new role from my personality. Learning does wonders for your brain. I also try to learn something new. I go dancing!

Study 98
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Disrupting Markets – Why PayPal Is Worth More Than Ebay

Adam Hartung

in 2002 , in order to grease the wheels for faster ecommerce growth. And far more companies have learned they can go it alone with internet sales, using search engine optimization (SEO) techniques as well as social media to drive traffic directly to their stores, bypassing storefronts entirely. And it worked marvelously.

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The Entrepreneur with a Thousand Faces

Leanstack

I started my first company in 2002 around a big vision of connecting everyone on the planet, sparked by the “6 Degrees of Separation” concept — that all of us are connected by six people or less. Rather, they were all fast followers who out-learned and out-executed the first pioneers in their markets.