Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy
Leapfrogging
JANUARY 14, 2015
All this was years before The Innovator’s Dilemma made it onto the scene. What this previous research didn’t have, however, was a catchy term like “disruptive” to tag onto the word innovation, not to mention Harvard University’s marketing machine. Most people familiar with the research on innovation also know about “paradigms.”
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