Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. And, since innovation was on everyone 's mind, I was soon also working with chief innovation officers and heads of strategy, business development, and emerging markets — anything that required innovation. So, not surprisingly, I frequently get asked just how I did it.

Strategy 21

Strategy Strategy Entrepreneurship Culture 21

Harvard Business Review

DECEMBER 22, 2010

The Nike Foundation also leans on its expertise in innovation and scale to find solutions to poverty, while keeping its operations separate from the business. To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Early results are encouraging.

LEAN 15

LEAN Survey Analysis Marketing 15

Harvard Business Review

JULY 16, 2013

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. The gap is growing between traditional sales-and-marketing-driven behemoths with their "customer-centric" approach and the new breed of organizations like Square and Zipcar, who have a "UX-centric" culture.

Leadership 14

Leadership Design Product Development LEAN 14

Harvard Business Review

DECEMBER 22, 2015

They avoid getting trapped on a growth treadmill, chasing multiple market opportunities where they have no right to win. Fourth, a conventional company might try to reduce costs across the board by going lean everywhere. First, these companies commit to an identity. But the companies we studied cut costs to grow stronger.

Strategy 15

Strategy Strategy Study Culture 15

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). Focusing on a few key success factors, critical resources, and core competencies (maybe a reference to C.

Strategy 15

Strategy Strategy Competition Industry 15

Harvard Business Review

MAY 4, 2018

Agile development laid the intellectual groundwork for the Lean movement in entrepreneurship, which further pushed business leaders to organize their business model and product development work around a series of experiments, testing critical hypothesis along the way. Customers enjoy the benefit of new features sooner.

Agile 8

Agile Change Software Developers Software Development 8

Harvard Business Review

FEBRUARY 25, 2014

After five years, in 2004, Tickle was profitable with more than $20 million in revenue; it received an acquisition offer for $100 million, as well as IPO entreaties. Lean Product Development and Customer Development processes) decreases the chance of a startup’s failure.

Entrepreneurship 10

Entrepreneurship Company Resources LEAN 10

Harvard Business Review

OCTOBER 2, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. TripAdvisor, in effect, was a model lean start-up with an engineering-driven, product-focused founder. Scaling is hard.

Software Review 11

Software Review Technical Review Culture LEAN 11

Harvard Business Review

OCTOBER 15, 2018

In addition, given their quest for organization leanness, digital startups seek investors who have the expertise to help outsource their noncore business functions, such as production, distribution, marketing, and payroll processing. By the time, those opportunities reach public markets, if at all, they are fully priced.

Company 8

Company Policies Marketing LEAN 8

Harvard Business Review

JANUARY 3, 2014

One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. When we arrived in Vegas, we had no one to lean on except one another.

Culture 10

Culture Technical Review Software Review Software Developers 10

hackerearth

MAY 12, 2017

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.

Innovation 40

Innovation Disruption Video Underperforming Technical Team 40

Harvard Business Review

JANUARY 7, 2011

from 2004 to 2007. How many times have you heard "I'm a finance person" or "I'm a marketer"?) He is currently conducting research with the Lean Enterprise Institute. Air Products, for example, tripled corporate productivity (hard profit-and-loss benefits) from 2003 to 2006, and boosted operating return on net assets from 9.5%

Competition 15

Competition LEAN System Management 15

Harvard Business Review

AUGUST 2, 2012

They're just not the best marketers. How could they let it happen again? Being able to frame the discussion by imposing a perspective that's driven by a label is key to winning — whether it's a divisive political argument or a tough brand battle. Framing has an impact on the purchasing (and voting) decisions people make.

Learning 14

Learning LEAN Design Report 14

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Competition 15

Competition Report Marketing Analysis 15

Harvard Business Review

MAY 2, 2016

Almost every sophisticated manufacturer uses some kind of lean production system that pulls raw materials in from a warehouse. You have to understand these fundamentals to craft trade-policy prescriptions — which, by the way, I think the free trade agreements largely do: A thick supplier market. Nearness to market.

Competition 14

Competition Policies System Marketing 14