2004 Software Development Software Review 
Boxes and Arrows
FEBRUARY 3, 2012
Early agile pioneers were working on in-house IT projects (custom software) or enterprise software [ 1 , 2 ]. The economics are different in selling consumer products than when developing software for enterprises—UX matters more for consumer products. Larry makes money even if people can’t use his software.
Harvard Business Review
MARCH 28, 2012
Here's a case in point: In 2004, my HBS colleague Gary Pisano and I conducted a project at a leading manufacturer of highly sophisticated production equipment for the electronics industry, which I'll call "Exotech." So the company assumed the software team would, too. But the results were much different on the software side.
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Harvard Business Review
JUNE 9, 2015
What I’m referring to is the migration of functionality from hardware to software. They come second to innovations in computer code. But I’ve found that they’re less cognizant of how software has transformed other fields that we traditionally think of as hardware-based. Insight Center. Growing Digital Business.
Harvard Business Review
MAY 4, 2018
The methodology is Continuous Development, which, like agile, began as a software development methodology. Rather than improving software in one large batch, updates are made continuously, piece-by-piece, enabling software code to be delivered to customers as soon as it is completed and tested.
Harvard Business Review
NOVEMBER 19, 2015
Working with an Israeli software development company, AppFront, we invested six months and more capital than we ever thought possible on it. Last month, I visited all of our U.S. restaurants to introduce our new ordering app to employees. The app was a big technology project for us.
Harvard Business Review
MARCH 31, 2016
He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform. The result was that Apple struggled to create a robust platform connecting Apple customers and software producers. Failure to engage developers. Yet platforms can become too open.
Harvard Business Review
AUGUST 9, 2013
By 2004, RIM had acquired 1 million subscribers and only three years later surpassed the 10 million mark. However, the new handset, its software, and the available applications all failed to excite critics and customers. A second accelerant of IT delivery is the iterative software development philosophy known as "agile development."
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