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Great ideas dont just come from boardrooms or R&D departments. Some of the most innovative solutions emerge when businesses crowdsourceideas from employees, customers, and even the general public. But what is crowdsourcing, and why are so many organizations using it to drive innovation? What Is Crowdsourcing?
The concept of crowdsourcing, coined by Jeff Howe and Mark Robinson in a 2006 Wired article , has revolutionized how businesses and organizations solve problems and innovate. In this article, we’ll explore how businesses are using crowdsourcing to drive innovation. What is Crowdsourcing?
Since the 2004 publication of James Surowiecki’s highly influential book, The Wisdom of Crowds , the idea that large groups of people can be smarter than a few individuals, no matter how brilliant, has been gradually gaining prominence in academic circles, business communities, and public opinion.
Rather than taking a (technical) process-oriented approach, Open Innovation is now also about Open Business Models ( Chesbrough, 2006 ), Open Services ( Chesbrough, 2010 ) – both from a more strategic perspective – and practical tools (Vanhaverbeeke, 2017) – more from a tactical or operational point-of-view.
[This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology.” ( Henry Chesbrough, 2006 ). The free flow, in and out, of ideas and IP promotes innovative ecosystems. General Electric.
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