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During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourcedinnovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.
The concept of crowdsourcing, coined by Jeff Howe and Mark Robinson in a 2006 Wired article , has revolutionized how businesses and organizations solve problems and innovate. In this article, we’ll explore how businesses are using crowdsourcing to drive innovation. What is Crowdsourcing?
Open Innovation as a paradigm on itself is on its quest to touch base. The process of sourcing for external knowledge, patents or technology and to formalize the use of that information in your own innovationprocess. For instance: Faems (2006) and Rowley, Kupiec-Teahan and Leeman (1983). Route 7: Spin-out.
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