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Find inspiration behind these 3 surprising market creation stories

Christensen Institute

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. It took a design change, adding ruffled cuffs to the fork, to encourage adoption.

Marketing 101
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IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

If you’re a building supplies brand marketer (or just love home buying trends), read on for the top NAHB findings for 2024. That’s the highest percentage since 2007. The NAHB report shows home buyer preferences are shifting in response to changing lifestyles, societal trends, and economic factors. Let’s talk!

Trends 52
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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How Should Your Business Find the Next Big Thing?

IdeaScale

If you take every product even companies most celebrated for innovation have ever taken to market, you won’t find a very high batting average of success. The value of this strategy is it forces you to look past the belief that what you already have is working, so why change it?

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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

Resources 157
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Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

There’s a saying in efficient markets for goods and services. What would a better market look like? Taxpayers are as well. The customer is always right. What they demand is ultimately met. If Apple doesn’t offer an iPhone that delivers value, customers look elsewhere, and Apple has a choice: improve or wither.

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9 Way Bailey’s Irish Cream Can Help You Innovate

IdeaScale

On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. Lesson Five: Ideas Need to be Marketed. When Baileys finally had a potential bottle, label and name, the team took it to a bar for some market research. How else are they going to discover them?