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Companies that last through recessions share this marketing tactic

Brunner

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Two-thirds of U.S. Some stop advertising. At the core.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). The spectrum of triggers for changes in the current business model is broad.

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Successful office investments in disruptive times

Norbert Bol

Last week I gave a short presentation at the VIP Europe Conference of IREI in Amsterdam about the impact of innovation, technology and sustainability on office investments in the Netherlands. My key message is: Technology and sustainability have a positive impact on institutional office investments. Sustainability and innovation.

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Celebrate Pride Month by Recognizing the Role of Diversity in Innovation

IdeaScale

The diverse teams fit the market price 58% better than the homogenous ones. The study mostly gained publicity for its broader social conclusions, that bubbles form in part due to social conformity, but it offers an intriguing result for those who need decisive choices in their innovation program.

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Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

There’s a saying in efficient markets for goods and services. They were designed originally as peer-review organizations to determine what is a college and to help institutions improve. What would a better market look like? Taxpayers are as well. The customer is always right. What they demand is ultimately met.

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How to Keep Innovating in an Economic Downturn

Innov8rs

As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. They successfully emerged from the crisis in 2007 through a series of bold decisions from leaders who embraced innovative thinking.

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The Role of Innovation in New Product Development: Three Approaches for Success

Qmarkets

If an idea gains 10,000 supporters (or votes) from other members, it is considered for production in a ‘Lego Review’. This occurs 3x a year and is held by the ‘Lego Review Board’ consisting of designers, product managers, and other key team members. Here Lego have created a continuous process of generating a pool of new ideas.