Harvard Business Review

NOVEMBER 8, 2012

Time magazine just published a fascinating account of how President Obama's campaign team used data to microtarget voters. At HBR, we've been tracking the rise of Big Data in the private sector for some time, and see this as a useful case study of how one organization actually implemented those analytic principles to get results.

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Data Big Data Case Study System 18

Harvard Business Review

MARCH 19, 2014

’” - Chris Anderson, Wired Magazine, June 23, 2008. The sentiment expressed by Chris Anderson in 2008 is a popular meme in the Big Data community. “Causality is dead,” say the priests of analytics and machine learning. When working with Big Data, sometimes correlation is enough.

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Big Data Software Review Technical Review Data 15

Harvard Business Review

JULY 27, 2012

As the financial crisis began in 2008-9, spending $15bn on hosting the Olympic Games looked like a commitment Britain simply could not afford to make. Their challenge is not just to deliver an excellent event on one sixth of the budget of the Beijing 2008 Olympics, but to do so in a way that boosts a flagging economy.

Big Data 17

Big Data Marketing Strategy Strategy 17

Harvard Business Review

DECEMBER 6, 2013

First, briefly, back to November 2008. million below its January 2008 all-time peak. Hiring and Big Data: Those Who Could Be Left Behind. We won’t know who’s right about that for months, maybe even years. So let’s look back instead. And it went on like that for five more months. is almost 1.3

Big Data 15

Big Data Industry Tips Software 15

Harvard Business Review

AUGUST 29, 2012

That's why the shipping giant formed the Channel Strategy and Orchestration team in 2008: to solve the problems that occur when customers move from one channel to another, like going from a website to a phone agent. Can Big Data Smoke Out the Silent Majority? What Data Can't Tell You About Customers.

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Big Data Strategy Strategy Data 16

Harvard Business Review

APRIL 2, 2012

Big data" analytics with real-world guides let you see big-picture patterns and micro-trends with astonishing precision, in time to seize the day or head off disaster. The big difference this year is not the technology," Joe Rospars, the campaign's social media chief said. But you knew that! It's the coordination.".

Design 15

Design Collaboration Video Big Data 15

Harvard Business Review

MAY 9, 2014

According to Jack Levis, the company''s head of data, one minute per driver per day is worth $14.5 There can also be wage penalties – a 2008 suit against Walgreens resulted in the company paying $24 million to black managers "who objected to being placed in black neighborhoods, which typically had lower sales and thus lower compensation."

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Big Data Data Examples Management 14

Harvard Business Review

APRIL 14, 2017

After joining Microsoft Corporation in 2013 as corporate vice president of the Data Group, Sirosh led the charge in using AI in the company’s database, big data, and machine learning offerings. AI wasn’t new at Microsoft.

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Artificial Inteligence Company Technical Review Survey 18

Harvard Business Review

APRIL 22, 2015

Even more important to the redesign of GE, this portfolio of products has been a growth engine, providing ballast against the serious pain of the financial meltdown of 2008. Consider even the digital world and the rise of big data, which on the surface seems like a way to lighten our collective load on natural resources.

Data 11

Data Big Data Industry Video 11

Harvard Business Review

JUNE 20, 2017

As a practitioner and teacher of predictive analytics, my greatest concern is what I call the “big data, little brain” phenomenon: managers who rely excessively on data to guide their decisions, abdicating their knowledge and experience. But what about the “big data, little brain” problem?

Data 8

Data Artificial Inteligence Management Big Data 8

Harvard Business Review

DECEMBER 8, 2015

In the wake of the 2008 financial crisis, U.S. They defer difficult choices by demanding more data and further study, habits that will only be exacerbated by the advent of big data. While data can strip away some uncertainty, it rarely eliminates it. The status quo seems the safest situation from which to assess.

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Exercises Culture Training Learning 14

Harvard Business Review

MARCH 3, 2015

Since 2008, according to a McKinsey study , companies have devoted more time and money to social networks and 20% less to e-mail communications. For years now, we have heard big talk about the big data behind big investments in social media. There are, as always, opportunity costs.

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Technical Review Survey Marketing Data 14

Harvard Business Review

NOVEMBER 7, 2012

Obama also needs to focus less on choosing "experts with a capital E" like he did in 2008, Harvard Business School professor Nancy Koehn told us. FUN WITH BIG DATA. By setting up data puzzles on the website Kaggle, he's banked on people's desire to win (as opposed to their interest in getting paid) to solve useful problems.

Big Data 8

Big Data Data Leadership Study 8

Harvard Business Review

AUGUST 5, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Choices are often false. Aligning buying and selling is a process, not a one-shot deal.

Technical Review 15

Technical Review Marketing Big Data LEAN 15

Harvard Business Review

OCTOBER 29, 2014

But sophisticated, data-rich firms are also starting to look at the number on an individual customer level. In fact, the rise of big data is making it possible for firms to act more expediently and precisely on churn rates.

Software 14

Software Marketing Analysis Tools 14

Harvard Business Review

SEPTEMBER 30, 2013

Hospital consolidation is on the rise , a trend that shows no signs of abating as providers try to streamline back-end operations and deploy big data analytics in hopes of improving outcomes and lowering costs. Moore left his practice in 2008 to help build a movement around what is called the Ideal Medical Practices or IMP.

Entrepreneurship 11

Entrepreneurship Technical Review System Big Data 11

Harvard Business Review

FEBRUARY 2, 2015

Spun out of Carnegie Mellon’s materials science research department in 2008, Aquion now employs 130 workers, manufacturing batteries to store electricity generated by intermittent renewable resources. This is the kind of technology—and the type of firm—that will make renewable energy more efficient and more cost-effective.

Industry 12

Industry Training Competition Entrepreneurship 12

Harvard Business Review

AUGUST 4, 2014

Lafley launches a “game changer” profoundly different than what he championed in his eponymous 2008 bestseller. Big Data clearly becomes a big future winner in this strategic scenario. Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. Just ask Walmart.

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Big Data Data Strategy Culture 9

Harvard Business Review

MARCH 4, 2014

In 2008, the president of France, Nicolas Sarkozy, convened a commission to go beyond GDP that recommended a broader “dashboard” of variables to measure the health of a nation. In an age of big data, companies have a wealth of information at their fingertips. Academics have also joined the post-GDP party.

Disruption 9

Disruption Big Data Report Industry 9

Harvard Business Review

NOVEMBER 2, 2018

After the 2008 financial crisis, business schools hastened to add ethics courses. Big data begets small minds. Fifty years later, on the eve of globalization, Drucker was still arguing that management is less like a science and more like a liberal art. Classes on personal growth and social impact have been on the rise since.

Technology 15

Technology Conference Tips Culture 15

Harvard Business Review

JULY 12, 2017

Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession. Digital technologies are poised to change the future of work.

Competition 8

Competition Artificial Inteligence Policies Technology 8

Harvard Business Review

JUNE 20, 2014

For instance, the value at risk and other standard models that rating agencies used before the crisis in 2008 — the same thing happened there. A top manager may have a gut feeling, but then he asks an employee to find facts the next two weeks, and thereafter the decision is presented as a fact-based, big-data-based decision.

Big Data 14

Big Data Study System Data 14

Harvard Business Review

JUNE 28, 2013

The Economic Information Daily newspaper says more than 400 bosses abandoned their factories in a single province in 2008. How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base Sloan Management Review. There''s Big Data and then there''s Big Data at eBay. —Andy O''Connell.

Software Review 8

Software Review Big Data Data Software 8

Innovation Excellence

MAY 4, 2020

The financial crisis of 2008 changed neoliberalism further: the archetype of the big business CEOs, in a tailor-made suit, shifted towards the one of the tech-nerd, wearing t-shirt, jeans and sneakers, while becoming a billionaire. Everybody can make it big time, by launching their own start-up. We are all unicorns.

Technical Review 53

Technical Review Project Big Data Change 53

Harvard Business Review

OCTOBER 4, 2012

Big data, it has been said, is making science obsolete. No longer do we need theories of genetics or linguistics or sociology, Wired editor Chris Anderson wrote in a manifesto four years ago : "With enough data, the numbers speak for themselves.". It's a process that uses data to refine our thinking. More >>.

Data 19

Data Big Data Policies Conference 19

Harvard Business Review

OCTOBER 4, 2012

Big data, it has been said, is making science obsolete. No longer do we need theories of genetics or linguistics or sociology, Wired editor Chris Anderson wrote in a manifesto four years ago : "With enough data, the numbers speak for themselves.". It's a process that uses data to refine our thinking. More >>.

Data 12

Data Big Data Policies Conference 12

Harvard Business Review

NOVEMBER 13, 2012

Now, a week after Election Day, a clear trend has emerged in some of these pieces: The campaigns that did well with their big data efforts did well in the election. Two stories in particular call out the impact of big data on campaigns. So what kinds of things was the Obama camp able to do with this big data trove?

Big Data 9

Big Data Data Report Resources 9

Harvard Business Review

OCTOBER 29, 2012

What represents a better predictive statistical model for a prognosticating pollster: a 35% representation of Democrats that faithfully reflect the 2008 presidential election proportions? Do they reflect probabilistic "best practice"? Consider, for example, the oversampling conundrum. Or a 30% level from the 2010 congressional election?

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Survey Technical Review Data Case Study 16

Harvard Business Review

JULY 14, 2016

For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. Big data and voter profiling: the key to voter turnout. To identify new voters and turn out the base, both Democrats and Republicans are turning to big data technology.

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Big Data Technical Review Data Tools 11