Remove 2008 Remove Change Remove Marketing
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Eight Companies that Switched What They Did

Destination Innovation

In 2022 it had a market capitalisation of over $700B. From 1998 to 2008 it was the world’s largest supplier of mobile phones and smartphones but fell behind Apple and Samsung. The Wrigley Company is now the largest manufacturer and marketer of chewing gum in the world. In 2008 Mars Inc. acquired Wrigleys for $23B.

Company 341
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Recession, Survival and Innovation

Destination Innovation

Habits change. During the recession that started in the Finance sector in 2008, Salesforce.com boomed by using a new business model, software as a service. Two companies dominated the breakfast cereal market, Kellogg’s and Post. Kellogg’s profits surged and they overtook Post to become the undisputed market leader.

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VUCA is a matter of perspective

Jeffrey Phillips

Suddenly everyone has realized that sometimes the economy or markets are volatile or uncertain. If I were older and cranky I'd blame this on the millennials, not because they are millennials but because they've never lived with a stock market that goes down. Notice that much change reverses itself or corrects over time.

Course 155
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Why did Taylor Swift just re-record her chart-topping album?

Idea to Value

So why did she just do potentially the most un-creative thing a musician can do: Re-record one of her previous albums, ‘Fearless’ from 2008? She is also respected for being a highly creative songwriter and performer. It all comes down to owning your own platform as an artist. I hope this clears things up.

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Know Your Emerging Trends

IdeaScale

Last year IBM Marketing Cloud published a finding 90% of the data in the world today has been created in the last two years alone (2.5 Things are moving at a pretty brisk pace nowadays and our lives are changing as a result. quintillion bytes of data a day).

Trends 140
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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

Resources 157
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Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

Some examples of innovation change the world or create industries that never existed before. The first white paper about blockchain technology was released in 2008. If someone tries to say the score is something else, they’re going to have a hard time, because they would have to change the minds of every single person participating.

Examples 113