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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

Resources 157
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Implement & Evolve Implement your strategies.

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IDEA 2008: An Interview with David Armano

Boxes and Arrows

As IDEA 2008 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. While I appreciated all sorts of design and the strategies that drive it, I’m really jazzed about the things I see happening in the digital space. At one point in my career, I aspired to be an illustrator.

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How to Become a Content Strategist and Avoid Becoming Extinct

BrainZooming

Following up the post about why so many mid-career marketers have missed out on becoming outstanding content strategists , Emma Alvarez Gibson, from our West Coast (or Best Coast) Brainzooming HQ , is here discussing the steps to become a content strategist and avoid marketing career extinction. Or seven. .

How To 81
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How to Keep Innovating in an Economic Downturn

Innov8rs

As McKinsey points out , organizations that focused on innovation even during the 2009 crisis, outperformed the market average by 30% and their growth continued to accelerate the following years as well. Organizations should make changes in their strategy, governance, engagement, and incentives.

How To 105
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Innovate, Adapt, Overcome: How to Beat a Recession with Idea Management & Continuous Improvement

Qmarkets

However, by developing an innovation strategy that anticipates a downturn, you can help your enterprise weather the storm and even uncover lucrative ways to gain a competitive edge. It’s estimated that a loss of more than $2 trillion in world-wide economic growth occurred between the second quarter of 2008 and the first quarter of 2009.

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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. Demir, 2008), diagram: (van Gorp & Adams, 2012). Sanders, 1992)(Sternberg, 1988)(Demir, 2008)(McLean, 1990), diagram: (van Gorp & Adams, 2012).

Design 95