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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 Hyundai saw its share of the US automobile market rise from 3.0

Marketing 240
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2024: A Pivotal Year

Digital Tonto

In 2009, it felt like the world was ending. GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. In 2009 I started my blog, Digital Tonto, which turned my life in a new direction. The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction.

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IDEA 2009: An Interview with Thomas Malaby

Boxes and Arrows

As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. Certainly, but in a sense any given community changes historically in a unique fashion. Did you find in your research that Second Life is evolving in a unique way compared to other communities?

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IDEA 2009: An Interview with Leisa Reichelt

Boxes and Arrows

As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. Having said that, there is a lot that we would have liked to have done to make Drupal 7 a truly game-changing release that we weren’t able to get over the bar.

Design 61
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The new ROI for digital innovation

Paul Hobcraft

The reliance on deeper insights, more data, greater communications is changing the way we undertake innovation. Let’s take the emerging Health Care changes going on in the U.S. They see a market is in that specific need of the Amazon treatment, then they are on it. A virtuous loop. gross domestic product (GDP).

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Why are innovation ecosystems important?

Paul Hobcraft

Recently, I presented my framework to the GIMI think tank GIMI was initiated by a worldwide group of chief innovation officers, innovation executives, academics and consultants in 2009. Integrate external technologies seamlessly to enhance internal capabilities and stay ahead in the market.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?