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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Innovation is Required to Be Competitive. But what do those words really mean?

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Why are innovation ecosystems important?

Paul Hobcraft

Recently, I presented my framework to the GIMI think tank GIMI was initiated by a worldwide group of chief innovation officers, innovation executives, academics and consultants in 2009. Integrate external technologies seamlessly to enhance internal capabilities and stay ahead in the market.

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The new ROI for digital innovation

Paul Hobcraft

They see a market is in that specific need of the Amazon treatment, then they are on it. The Monitor Institute wrote a report released in 2009 on impact investing and it provides an excellent overview of what needs to happen. We are cutting across borders, teaming up with start-up’s, past competitors to seize these opportunities.

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Fusion, Flow and Fluidity are needed in our Management Practices

Paul Hobcraft

We are caught in a real tug of war within much of what we do in business today; in our responses and reactions to many of the dramatic business conditions we are facing, many deteriorating or being challenged by greater global competition. Knowledge intensity can risk fragmentation and inequality, it can lead to concentration of market power.

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How to Keep Innovating in an Economic Downturn

Innov8rs

Competitive Advantage In all circumstances, leaders will and should have strategic priorities on top of their minds. Usually, you need innovation for that, which means that you either adapt to current challenges or lag behind the competition. Why shouldn’t you just give up on innovation when times are tough?

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The Marketing Stakeholder Interview

Boxes and Arrows

The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both. The Sales Stakeholder Interview.

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Overwhelmed, underwhelmed at the Web Summit, Lisbon

Paul Hobcraft

The Web Summit, originally Dublin Web Summit, is a technology conference held annually since 2009. After a robust and competitive tender process involving offers from over 20 cities across Europe, the company behind the world’s largest technology conference has come to a new agreement with the Portuguese government. So underwhelming.