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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 The lesson for marketers is to keep asking ‘why? ‘ percent to 4.6

Marketing 240
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Origin Story: How IdeaScale Grew from a Simple Idea to a Leading Idea Management Company

IdeaScale

IdeaScale was launched in 2009 by founders Vivek Bhaskaran, Jessica Day, Josh Folk and Rob Hoehn. Those ideas then become public policies, products, marketing campaigns, and much more. Dedication to continuous improvement through the right business strategies spurs the use of IdeaScale’s software platform. Where It All Began.

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Why are innovation ecosystems important?

Paul Hobcraft

Recently, I presented my framework to the GIMI think tank GIMI was initiated by a worldwide group of chief innovation officers, innovation executives, academics and consultants in 2009. Organizations must rethink their innovation strategies and approaches and focus on opening up to building these interconnected ecosystems.

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Learning 5 Innovation Strategy Lessons as an Entrepreneur

BrainZooming

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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What Somalia’s Impending Famine Teaches Us About Addressing Donor Fatigue

Christensen Institute

In 2009 , for example, fears that Islamist insurgent Al-Shabaab was benefiting from the influx of food aid led the U.S Remittances can help alleviate poverty and help in immediate crisis situations, however, to address long-term growth, Somalia will need a different strategy. It creates prosperity and thus combats donor fatigue.

Policies 136
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Innovation & Strategy Conference: Driving Home Disruption

Yet2

The Innovation & Strategy Conference , held November 14 th in the hip-while-retro Innovation and Design Building in the Seaport area of Boston, offered attendees insights to corporate innovation from a wide variety of perspectives. In response, Converse has developed two new Chuck shoe models marketed under the Converse Renew brand.