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2024: A Pivotal Year

Digital Tonto

In 2009, it felt like the world was ending. GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. In 2009 I started my blog, Digital Tonto, which turned my life in a new direction. I was still living in Ukraine then and the financial crisis hit there especially hard.

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IDEA 2009: An Interview with Thomas Malaby

Boxes and Arrows

As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. The rise of digital technologies poses many challenges and opportunities for ethnographic research. Can you describe how your research process was structured for this writing effort? especially the Bay Area).

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The new ROI for digital innovation

Paul Hobcraft

Innovation has had a bigger brother moving into the house next door; Digital Technology and between them, they have been busily knocking the walls down, to share the future going forward. Data specific, technology driven, innovation invigorating. They see a market is in that specific need of the Amazon treatment, then they are on it.

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Why are innovation ecosystems important?

Paul Hobcraft

Recently, I presented my framework to the GIMI think tank GIMI was initiated by a worldwide group of chief innovation officers, innovation executives, academics and consultants in 2009. Technology Scouting and External Technology Integration: Description: Engage in technology scouting to identify cutting-edge innovations externally.

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Overwhelmed, underwhelmed at the Web Summit, Lisbon

Paul Hobcraft

The Web Summit, originally Dublin Web Summit, is a technology conference held annually since 2009. The topic of the conference is centered on internet technology and I went looking for multiple innovation angles and left actually disappointed. I am not a techie, geek or seeking to compete in the technology Olympics.

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A Stakeholder Interview Checklist

Boxes and Arrows

The Marketing Stakeholder Interview. Marketing stakeholders. What technology decisions have already been made, and how firm are they? Questions similar to those for marketing stake-holders, plus: What do I need to know that you don’t think other members of your team have said? The Marketing Stakeholder Interview.

Project 106
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Revolutionizing the Deal-Making Landscape: yet2’s 11 Deals in a Single Month

Yet2

Looking back even further, in the first half of 2009, we completed 14 deals, which was our past record. Deals were done for clients across health, government, and hygiene industries, with promising technologies around AI custom skin care solutions and renewable energy technologies. Where have our deals come from?