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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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How to Design for Outcomes

Tim Kastelle

In 2010, DtM came out with an incubator designed for use in developing countries that won a ton of awards. This is why business models have parts that focus on both internal processes, and product-market fit – you need to have both. This is a lesson that Timothy Prestero and his organisation Design that Matters learned painfully.

Design 270
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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. The Future of Customer Experience.

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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. In 2009, it felt like the world was ending. I was still living in Ukraine then and the financial crisis hit there especially hard. We can too.

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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

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Understanding the Innovation Landscape needed for Enabling Technologies in the World’s Energy Transition

Paul Hobcraft

If you are interested in exploring the enabling technologies in different innovation landscapes, these links below will take you to specific briefs released in September 2019 on different parts of the energy system undergoing change. The Emissions Gap Report has been produced annually since 2010. degree C above pre-industrial levels.

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Beyond The Conversation: Context-Fluid Experiences and Augmented Cognition

Boxes and Arrows

fNIR can be employed to monitor changes in oxygenated and deoxygenated hemoglobin at the cortex of the brain. That said, these systems need to become even more affordable and further miniaturized to be adopted outside of their niche market. However, these methods need cumbersome equipment and are very restrictive to the user.

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