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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly.

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How to Design for Outcomes

Tim Kastelle

This is a lesson that Timothy Prestero and his organisation Design that Matters learned painfully. In 2010, DtM came out with an incubator designed for use in developing countries that won a ton of awards. The difference this time is that instead of designing for inspiration, they designed for outcomes.

Design 270
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Direct to Consumer Disrupting Established Markets

InnovationManagement

In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. They are Harry’s and Dollar Shave Club.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. Like many DTC brands their marketing has been driven by social media activity.

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. But how do you do that? Strategy first.

Design 83
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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. Marketing and advertising agencies have long been the purveyor of ideas. Here, members can submit designs for new sets and view others’ ideas.

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Introducing the shift towards Autonomous Innovation

Innov8rs

From Design Thinking to Autonomous Innovation In the 1990s, design thinking emerged, prioritizing empathy and iterative prototyping for user-centric solutions. ABInBev has created the world’s first beer and full marketing campaign made with AI, naming it Beck’s Autonomous. million potential combinations.