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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

We live in unprecedented technological advances, and with these advances come disruptions that can significantly impact our lives and businesses. Understanding Technological Disruptions Technological disruptions refer to unexpected shifts in technology that can disrupt industries, businesses, and life as we know it.

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The flaw behind coding bootcamps’ attempt to disrupt higher ed

Christensen Institute

At the Christensen Institute, we wondered if they might disrupt universities’ master’s degree programs. McGrath’s analysis of why companies like Casper lacked enduring disruptive value also reveals the central flaws in coding bootcamps’ initial direct-to-consumer models. Companies like Casper and Harry’s epitomized the trend.

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Disruptive Innovation: SpaceX

Collective Innovation

The disruptive nature of SpaceX is firmly rooted in cost and re-usability. In order for a new company or product to be disruptive it almost always needs two or more of the following attributes: Saves money. In 2010 SpaceX became the first private company to launch a payload into orbit and return it to Earth intact.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Warby Parker was founded in 2010 by four friends from business school. Hubble Contacts , founded in 2016, aims to disrupt the market for contact lenses by selling direct. Its market share has now slid to around 50%.

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Direct to Consumer Disrupting Established Markets

InnovationManagement

In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. It has suffered at the hands of two start-up companies, which went direct to consumer (DTC).

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Disruptive Innovation: Drones

Collective Innovation

The story of drones is much like the story of any other disruptive innovation. As with all disruptive innovations if you walked into a store and bought a $60 drone the technology and cost of that would have been astronomical 15 years ago, perhaps hundreds of thousands of dollars to build.

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7 Must-Read Books on Innovation Strategy

IdeaScale

Deciphering Innovation: How Disruption Drives Companies to Transform or Die by Lisa Hendrickson and Jim Colwick . Disruption” is becoming an empty buzzword, but it remains true that small companies with big ideas can, and ultimately will, upend almost everything we currently think of as the rock-solid order.

Strategy 178