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If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

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Innovative Ideas for Combining Traditional and Digital Marketing

InnovationManagement

In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

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Creating the Persuasive Pattern card deck

Boxes and Arrows

Starting in 2010, the collection has now grown large and mature. Both Stephen Anderson and Dan Lockton published similar decks back in 2010. He was intrigued by the idea, but we quickly agreed that we needed to both validate the usefulness of the product and validate the market. Validating the market. Behind the design.

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First 3 predictions for post-COVID world

Jeffrey Phillips

The rule of the boomers has been been a short ride, from the 1990s till today, and mostly a sugar high, fueled by a rapidly rising stock market and cheap money, but leaving little behind in terms of infrastructure. But what happens when at least two important legs of the real estate market weaken or collapse?

Trends 120
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Alignment Diagrams

Boxes and Arrows

Often designers aren’t called in until after a project is already set up. Alignment diagrams, however, really need to impact decisions much earlier in the process—before a project even starts. Sketch draft diagrams for your current project. Discuss the possibility of a pilot project with them.

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Implementing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010. Market Expansion: Collaborations can offer entry into new markets or customer segments. A clear vision will guide the strategy.

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Typology for Innovative Organizations

Open Innovation EU

Innovation Management focuses on creating and managing sustainable business (Crossan & Apaydin, 2010; Keeley, Walters, Pikkel, & Quinn, 2013). It helps in organization your partner-network and starting open innovation projects. Why this typology: innovation management in organizations. Academic Relevance. References.