Remove 2010 Remove Marketing Remove Strategy
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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers. This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry.

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How to Design for Outcomes

Tim Kastelle

In 2010, DtM came out with an incubator designed for use in developing countries that won a ton of awards. Their strategy was that they would use the awards and the attention that they generated to inspire manufacturers to make their incubator. Organisations often focus on just one side or the other.

Design 270
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Origin Story: How IdeaScale Grew from a Simple Idea to a Leading Idea Management Company

IdeaScale

Those ideas then become public policies, products, marketing campaigns, and much more. Dedication to continuous improvement through the right business strategies spurs the use of IdeaScale’s software platform. The adoption rate increased in 2010 to include over 36 agencies and enterprise level companies.

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Strategic Planning Questions – 5 Things Can Amazon Teach You about Strategy

BrainZooming

Inspired by an article in The Wall Street Journal by professor Scott Galloway, they lay out five strategic imperatives Amazon uses to disrupt markets and grow. The Amazon Strategy DNA. Working from Galloway’s analysis, let’s look at how to incorporate a strain of the Amazon strategic success DNA into your own strategy development.

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Innovative Ideas for Combining Traditional and Digital Marketing

InnovationManagement

In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

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Business Strategy – How to Handle Confidential Information

BrainZooming

The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. It is a topic relevant to any senior executive immersed in business strategy. How should you go about handling confidential information within your business strategy?

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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

Resources 157