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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. In 2013 the BIT sent out thousands of letters to school students from poor backgrounds, who typically did not apply to top universities.

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The Explosive Power of Trial, Error and Self-Play

Destination Innovation

It was developed over years and played many games against people. Each time it lost the experts would reprogram Deep Blue to overcome the weaknesses they found in its play. He captained the English junior chess team. Deepmind developed a leading AI program, Alphazero.

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The single best way to improve your brainstorming sessions

Idea to Value

These rules themselves are not bad. Taylor et al , and backed up by several other studies as summarised by a meta-analysis as recently as 2010. As we know, all ideas start out imperfect , so that makes most people unable to get past the initial hurdle and develop ideas further because they were immediately rejected.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company. Eventually, Blockbuster filed for bankruptcy in 2010, while Netflix grew to become a streaming giant. Example: P&G used Design Thinking to redesign its Pampers product.

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Creating the Persuasive Pattern card deck

Boxes and Arrows

Starting in 2010, the collection has now grown large and mature. Having documented useful psychological design principles, I was still struggling to put them to practice with my development teams. Reading up on scores of articles of somewhat complicated psychological concepts was an incomprehensible task for most team members.

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Alignment Diagrams

Boxes and Arrows

Bad experience. Indi Young developed this technique and detailed it in her book Mental Models (Rosenfeld Media, 2008) [2]. For designers in internal teams, you may have access to managers, product owners and other executives who could benefit from alignment diagrams at a strategic level. None of it seemed coordinated.

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IA Summit 10 - Day 2

Boxes and Arrows

2010 IA Summit theme music generously provided by Bumper Tunes. Richard Dalton and Rob Weening discuss two solutions they’ve developed at Vanguard to address this question. Sometimes it’s poor methods, poor team members, or the market. account: iTunes Del.icio.us Day 1 | Day 2 | Day 3 (coming soon) |.