Destination Innovation
AUGUST 3, 2017
In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. In 2013 the BIT sent out thousands of letters to school students from poor backgrounds, who typically did not apply to top universities.
Destination Innovation
DECEMBER 24, 2018
It was developed over years and played many games against people. Each time it lost the experts would reprogram Deep Blue to overcome the weaknesses they found in its play. He captained the English junior chess team. Deepmind developed a leading AI program, Alphazero.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tullio Siragusa
JULY 24, 2023
This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company. Eventually, Blockbuster filed for bankruptcy in 2010, while Netflix grew to become a streaming giant. Example: P&G used Design Thinking to redesign its Pampers product.
Idea to Value
FEBRUARY 18, 2019
These rules themselves are not bad. Taylor et al , and backed up by several other studies as summarised by a meta-analysis as recently as 2010. As we know, all ideas start out imperfect , so that makes most people unable to get past the initial hurdle and develop ideas further because they were immediately rejected.
Stephen Shapiro
AUGUST 29, 2022
On April 20, 2010, the environment was dealt a horrific blow. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas.
Boxes and Arrows
SEPTEMBER 13, 2016
Starting in 2010, the collection has now grown large and mature. Having documented useful psychological design principles, I was still struggling to put them to practice with my development teams. Reading up on scores of articles of somewhat complicated psychological concepts was an incomprehensible task for most team members.
Innovation 360 Group
JUNE 9, 2020
“Companies that master the delicate balance between cutting costs to survive today and investing to grow tomorrow do well after a <downturn>” HBR 2010. It drives innovation to a transactional level and leads organizations to seek the perceived lower risk of acquiring new ideas vs developing them in house.
Expert insights. Personalized for you.
205 
Let's personalize your content