2011 Change Design 
IdeaScale
JANUARY 30, 2018
In 2011, EY and GreenBiz Group conducted a survey of executives employed by companies generating revenue greater than $1 billion. Why not start by using design thinking to start solving those problems? As we’ve discussed in a previous blog post, design thinking is a six-phase process that puts people in focus.
Destination Innovation
JULY 5, 2017
He created a sense of urgency to undertake the changes ahead. They asked customers to help design new products. As recently as 2011 90% of Lego’s users were boys. The father of four told his colleagues, “We are on a burning platform. We’re running out of cash… and likely won’t survive.” Study the user in action.
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Destination Innovation
MARCH 10, 2019
It was originally designed to store and play music. The companies had enormous investment in vinyl disc factories and were unwilling to consider changing formats. Fifty Shades of Grey is a 2011 erotic romance novel by British author E. Sony and Philips developed the Compact Disc (CD) which they launched in 1982.
Idea to Value
MARCH 26, 2020
The original process showed how an idea should first follow design thinking principles, before being turned into a solution using agile development, and finally being piloted and launched. They just wanted to know what the process should be, so we can’t change that.
Paul Hobcraft
AUGUST 20, 2015
They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment. We often give up and leave, moving on to better places and challenges.
Boxes and Arrows
FEBRUARY 9, 2016
The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. Content goals are business goals.
Idea to Value
DECEMBER 30, 2016
Apple has long been seen as one of the world’s most innovative companies, but since the passing away of Steve Jobs in 2011 it has found it much more difficult to continue innovating. However, in other industries with a slower pace of change, product improvement isn’t seen as importantly.
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