2011 Change Marketing 
Destination Innovation
JUNE 5, 2019
Once they gained this insight Hyundai decided on a daring marketing strategy. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation”. Hyundai saw its share of the US automobile market rise from 3.0 percent to 4.6
Destination Innovation
JULY 5, 2017
He created a sense of urgency to undertake the changes ahead. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. As recently as 2011 90% of Lego’s users were boys.
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Destination Innovation
MARCH 10, 2019
The companies had enormous investment in vinyl disc factories and were unwilling to consider changing formats. If the main route to market for your great innovation is blocked by naysayers committed to current products and methods, you should ask – who benefits most from this? The answer was the music recording artists themselves.
Destination Innovation
OCTOBER 5, 2015
At the same time, he found no change in the scale of innovation, as measured by the number of patents. His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. appeared first on Destination Innovation.
Digital Tonto
JANUARY 7, 2024
GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. In 2009, it felt like the world was ending. I was still living in Ukraine then and the financial crisis hit there especially hard. We can too.
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
Paul Hobcraft
AUGUST 20, 2015
They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment. We hear far too much about the need to transform and change.
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