Remove 2011 Remove Change Remove Strategy
article thumbnail

Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Once they gained this insight Hyundai decided on a daring marketing strategy. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation”. Source Automotive News May 2011 ). Why are they worried? percent to 4.6

Marketing 240
article thumbnail

Innovation fails because humans have emotions

Idea to Value

They just wanted to know what the process should be, so we can’t change that. What about the skills, relationships, team and processes we have spent years building up to make the current offering work, and which the new innovation would change? Not because of a lack of process in a powerpoint strategy deck.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.

article thumbnail

Best Practices for Internal Crowdsourcing: Lessons Learned from NASA

IdeaScale

Learn innovation and crowdsourcing strategy from NASA. The center was created in 2011 by the federal Office of Science, Technology, and Policy to foster innovation at NASA and throughout U.S. This is due to fear —of the unknown, change, the possibility that making the change might be too hard or take up too much time, etc.

article thumbnail

Our inabilities to adapt needs changing.

Paul Hobcraft

They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment. We hear far too much about the need to transform and change.

Change 100
article thumbnail

You need a red team, not a red pill

Jeffrey Phillips

Red teams and blue teams originate from the military, where one team takes on the role of an attacker or proposes a strategy and another team seeks to disrupt or destroy the strategy. Trying to fend off all of these individuals, teams and the corporate culture at large is a daunting task.

article thumbnail

The 3 Most Common Questions about Idea Management Software

IdeaScale

I’ve been with IdeaScale since 2011. Though much has changed on our tool and in the innovation space, these questions are just as prevalent as they were in 2011. For insights on successful moderation strategies check out Innovation Awards winners: the Department of Labor, Making All Voices Count , Oak Ridge National Laboratory.