Nine Short Innovation Lessons from Lego
Destination Innovation
JULY 5, 2017
They asked customers to help design new products. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. As recently as 2011 90% of Lego’s users were boys. Study the user in action.
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