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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 Source Automotive News May 2011 ). The lesson for marketers is to keep asking ‘why? ‘ Why are they worried? Only 350 customers returned their vehicles. percent to 4.6

Marketing 240
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Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. They compared 207 consumer goods companies and a sample of over 40,000 new products between 1980 and 2011.

Marketing 100
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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You need a red team, not a red pill

Jeffrey Phillips

Red teams and blue teams originate from the military, where one team takes on the role of an attacker or proposes a strategy and another team seeks to disrupt or destroy the strategy. Yet doing a good job evaluating ideas and the markets and conditions they will be launched into is vital.

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The 3 Most Common Questions about Idea Management Software

IdeaScale

I’ve been with IdeaScale since 2011. Though much has changed on our tool and in the innovation space, these questions are just as prevalent as they were in 2011. For insights on successful moderation strategies check out Innovation Awards winners: the Department of Labor, Making All Voices Count , Oak Ridge National Laboratory.

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Adaptive Strategy Matrix [Infographic]: exploration vs. exploitation?

Open Innovation EU

I recently ran into an article (Walrave et al 2011) that analyzed a simulation of investing in exploration vs. exploitation. Model of Exploration vs. The article built a simulation and was able to test the effective of different strategies under different circumstances. Without intervention this will work till the end of time.

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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Nearly all of their brands were struggling with stagnant or declining market share. They thought they needed a new growth strategy. An obvious example is a clue from 2011 – the public launch of Uber’s ride-sharing program in San Francisco. But a time-consuming scenario planning process brought them no closer to salvation.

Learning 100