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Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Like any business function, innovation can be managed. Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions.
Once a well-defined innovation strategy that aligns with business goals is in place, the next step will entail managing it effectively. Like any business function, innovation can be managed. Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions.
Georgia Tech’s city-centered campus has become one of the nation’s leading destinations for corporate research centers. electronics companies, moved its global headquarters from the suburbs to Tech Square, bringing along 3,600 employees. In the past, many large companies tended to innovate in isolation.
In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. Ford invested heavily in digital initiatives only to see its stock price lag due to cost and quality issues elsewhere in the company. It is multi-faceted and diffuse, and doesn’t just involve technology.
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