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This means that many organizations and their leaders are running as fast as they can to quickly build their software capabilities. CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over.
For example, GE has created a digital platform in the energy sector that its own and third-party software developers can write applications to. In 2011 GE, the company famous for exporting great leaders, imported one when it recruited Bill Ruh from Cisco to lead GE’s push into software and analytics. billion stake.
A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Universities are rapidly growing their engineering courses. Venture capitalists are creating softwareengineering academies in their own cities.
This is an enormous missed opportunity: we found that the best companies are more than 25% more productive than the rest due to the way they deploy, team and lead scarce, difference-making talent. Here’s what our research shows: The best talent is significantly more productive than the rest. It sent its very best team of Navy SEALs.
Brian Fitzpatrick joined Google as a senior softwareengineer in 2005, shortly after the company’s IPO. Brian specialized in open-source software development and he quickly became a champion within the company for various initiatives focused on end users.
When we first decided to move the headquarters of our software company from Atlanta, we didn''t think of Silicon Valley. But our company makes software that is used across dozens of industry verticals — automotive, health care, hospitality, and the public sector — each with their own specific needs and goals.
In 2011, Thierry Andretta, the CEO of French fashion company Lanvin, announced an initiative called "no email Wednesdays" because he thought people had stopped actually talking to each other. Atomic Object, a software company in Michigan, put in place a standing-only rule in meetings, to keep them focused and short. Lead by example.
“Once, you needed mechanical engineers. Today, there’s a greater need for softwareengineers because cars are computers more than anything else.” Between 2011 and 2015, the company added 3,000 new people in engineering and development.
Finally, industries in the upper-right quadrant — such as software, pharmaceuticals, and medical equipment — face high uncertainty in both demand and technology. Successful software companies like Google, Intuit, and Salesforce.com churn out their “beta” or “labs” products that effectively test demand for new products.
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