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2013 R&D spend (in US$B). While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, bigdata, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer).
2013 R&D spend (in US$B). While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, bigdata, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer).
To start, we need to detail what a data-driven business model actually is. Therefore, data-driven business models can be understood as those models in which digitized data - in various degrees of processing - offers the central added value for customers or consumers. Galler Business Model Navigator, München: Hanser, 2013. [2]
For some time now we’ve been living into a smarter world filled with BigData and analytics, and a more connected one that’s been described as “ the internet of things.” ” In this world, customers expect their suppliers to surround their products with data services and digitally enhanced experiences.
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