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How Is Digital Innovation Changing Marketing?

InnovationManagement

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

I published the first draft of the 3 Dimensions of Innovation all the way back in 2013. Sensing & understanding trends: Awareness of the demands and trends in your market based on new technology (both inside and outside your industry), new competitors and customer experiences. Also a culture where change is expected and supported.

Company 301
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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Beyond The Conversation: Context-Fluid Experiences and Augmented Cognition

Boxes and Arrows

Our cognitive limitations lie within our inability to process massive amounts of information received from every direction (Wladawsky-Berger 2013). fNIR can be employed to monitor changes in oxygenated and deoxygenated hemoglobin at the cortex of the brain. Physiological sensing. 21-32): CRC Press, Taylor & Francis Group.

Design 104
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Conscious Capitalism: Conversation with Raj Sisoda, Part One

Innovation Excellence

He is the co-author (with John Mackey, co-founder, and co-CEO of Whole Foods Market) of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013), a New York Times and Wall. Raj has written ten books and over 100 academic articles.