Design Thinking: The Smart Way to Fail, Learn, and Innovate
Tullio Siragusa
JULY 29, 2024
Whether its launching a product, entering a new market, or restructuring a company, the process of testing, failing, and refining is how businesses evolve. They invest heavily in unproven ideas, assume they know their customers better than the market itself, or ignore early warning signs in favor of gut instinct.
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