Idea to Value

NOVEMBER 27, 2019

I published the first draft of the 3 Dimensions of Innovation all the way back in 2013. Or a capable management team may waste time and effort building an inappropriate innovation portfolio of projects if the leadership team has not communicated a clear innovation strategy. This is what I call the 3 Dimensions of Innovation.

Company 301

Company Underperforming Technical Team Innovation Leadership 301

Boxes and Arrows

OCTOBER 29, 2013

What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. But what to include in the marketing message instead of introductory blah-blah text? References. 61 Iss: 6, pp.700 2 Nielsen, J.,

Study 91

Study Tips Engagement Examples 91

CorporateIntel

DECEMBER 9, 2013

If you poke around the web for remnants of Current TV’s brand strategy, it was to be something like a news network for ages 18 – 34, where much of the content would be user-created, uploaded to a destination online site, and then curated for television cable audiences.

Video 40

Video Creativity Strategy Strategy 40

IdeaScale

FEBRUARY 2, 2017

In fact, one of its most successful ideas came from Brian Stearns, a guy in marketing. In 2013, Stearns was 26-years-old. He was a brand marketing manager at TTi. He leveraged his own expertise to create the company’s first purely social marketing campaign for the mister. It changed his life. And that’s growing.

Crowdsourcing 70

Crowdsourcing Product Development Innovation Programs Tools 70

Qmarkets

SEPTEMBER 19, 2023

Open innovation is a core strategy for transformative growth amongst a growing number of enterprise companies around the world. After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010.

Open Innovation 105

Open Innovation Innovation Collaboration Technology 105

Stephen Shapiro

FEBRUARY 25, 2020

It covered a wide range of topics related to innovation: strategy, organization structures, measures, technology, and more. May 2013: In an attempt to kick start the toolkit again, I shot two dozen test videos. June 2013: I started conversations with a client who expressed interest in co-building the toolkit.

Video 98

Video Software Review Technical Review Tools 98

Qmarkets

SEPTEMBER 12, 2023

Open-source innovation (or simply ‘open innovation’) is developing into a core strategy for transformative growth amongst enterprise companies around the world. Also, I have always had a knack for assessing market trends and seeing which solutions will stick to deliver a transformative effect in moving companies forward.

Open Innovation 94

Open Innovation Innovation Collaboration Technology 94

BrainZooming

OCTOBER 28, 2015

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Innovation Strategy to Grow Your Business? – Mike Brown.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Tim Kastelle

MARCH 7, 2016

At the beginning of 2013, Tim Kastelle and I identified four key issues in innovation management for the time to come. Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Platform business models tend to affect, oftentimes disrupt, multiple industries over time.

Innovation Management 100

Innovation Management Management LEAN Innovation 100

Boxes and Arrows

FEBRUARY 9, 2016

Strategy first. In our combined 15+ years experience working with clients in our respective industries ( digital marketing and technical communication ), we have been amazed with how many folks want to rush to design before they have content goals in place. They bring the whole strategy together. That’s how you convert.

Design 83

Design Strategy Strategy Data 83

BrainZooming

JANUARY 26, 2016

One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. This customer experience strategy framework is a variation on how we’ve been thinking for years about developing memorable event experiences. Innovation Strategy to Grow Your Business?

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Innovation Excellence

SEPTEMBER 21, 2020

It moved along the Gartner Hype Cycle from `The Peak of Inflated Expectations` in 2016 to the `Trough of Disillusionment` in 2018, due to multiple failed projects, and scam ICOs – a way for projects and individuals to raise money in the open (crypto) markets. In 2014 work on Ethereum officially began through a Swiss registered company.

Software Review 92

Software Review Technical Review Project Marketing 92

Christensen Institute

NOVEMBER 17, 2022

Early signs point to Lula’s government implementing a push strategy of development when they need to do the opposite. In our paper, Leveraging market-creating innovations to solve Brazil’s education paradox , we highlight two main development strategies, push and pull. Pull, don’t push. Thankfully, Nubank is not alone.

Resources 72

Resources Strategy Strategy System 72

Paul Hobcraft

AUGUST 11, 2015

We need to integrate product, service and business model innovation as a very basic must, so we can get closer to the demands within the market place necessary to succeed today, where customers are buying outcomes that they value, that fit their particular needs. There is this new set of challenges confronting us. Source from [link].

Innovation 100

Innovation Disruption Collaboration Competition 100

Phil McKinney

MAY 6, 2023

Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. The history of influencer marketing dates back to the early days of traditional advertising.

Innovation 52

Innovation Marketing Strategy Strategy 52

Innovation Excellence

MAY 13, 2020

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Look For Dead Sea Markets. Chan Kim and Renée Mauborgne popularized the notion of a Blue Ocean Strategy , which focuses on new markets, rather than fighting it out in a “red ocean” filled with rabid competition.

Underperforming Technical Team 74

Underperforming Technical Team How To Technical Review Web Developers 74

mjvinnovation

DECEMBER 13, 2019

In recent times, the company has been investing in the healthcare market. Amazon’s move into the healthcare market is the subject of this article. The evolution of the healthcare market. In 2019, with an inflation target of around 4.25%, experts estimated that the health insurance market should be up 0.1%.

Artificial Inteligence 40

Artificial Inteligence Marketing Data Trends 40

Tim Kastelle

APRIL 30, 2016

This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014. Explorative initiatives and strategies should be pursued in dedicated units, decoupled from core business. accounting for dual innovation in strategy definition.

Innovation 100

Innovation Disruption Survey Radical Innovation 100

BrainZooming

JULY 16, 2018

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy. Branding and Marketing. Innovation. Extreme Creativity. Successful Implementation.

Tools 53

Tools eBook Strategic Thinking Exercises 53

Planview

DECEMBER 14, 2017

In 2013, Siemens implemented Spigit’s ideation management software to launch their Frontier Partner Program to help entrepreneurs in the manufacturing space develop their solutions and get them to market faster. Select startups also get free access to industry-proven software tools, developer resources, and marketing support.

Collaboration 67

Collaboration Ideation Crowdsourcing Industry 67

Harvard Business Review

DECEMBER 24, 2013

The result, I think, is a set of ideas that together are important, useful, and original, and that feel like quite an accurate account of the management concerns many of us shared in 2013. The Strategy That Will Fix Health Care. Here’s the list. See what you think: 1. Leaning in will only get us so far. Let Them Eat MOOCs.

Management 22

Management Technical Review LEAN Disruption 22

Strategyzer Innovation

MAY 13, 2019

In the Explore portfolio, even if it’s a search (iterative) process, we see the following four stages: Ideation - New ideas for value propositions and business models around a market opportunity, technology, product or service. Mature Business: Well-established, with a loyal customer base, a competitive field and stable growth.

Ideation 59

Ideation Tools Competition Marketing 59

Strategyzer Innovation

MAY 28, 2019

We often use the OWLET team video from the International Business Model Competition in 2013 to illustrate how to de-risk new ideas, cheaply and quickly. Colvin explaining why they tested market risk first before testing the technology risk. Let's unpack together the most important principles to follow when testing new business ideas.

Learning 55

Learning Case Study Video Entrepreneurship 55

Michael Michalko

NOVEMBER 29, 2021

Michael Michalko is the author of Thinkertoys: A Handbook of Creative Thinking Techniques; Cracking Creativity: The Thinking Strategies of Creative Geniuses; Thinkpak: A Brainstorming Card Deck , and Creative Thinkering: Putting Your Imagination to Work. The invitations cost one dollar and the grand opening was a huge success. ….

Brainstorming 75

Brainstorming Handbook Creativity Creative Thinking 75

Moves the Needle

JANUARY 30, 2019

The term began gaining popularity in the corporate world around 2013, and since then, digital transformation has become synonymous with the digitization of customer-facing products. One way to combat this is to use the process of Lean Innovation to alleviate some of the uncertainty and guide the strategy based on evidence (data + insights).

Technical Review 74

Technical Review Underperforming Technical Team LEAN Technology 74

BrainZooming

JANUARY 7, 2016

While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love. For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.

Strategic Thinking 40

Strategic Thinking eBook Creativity Exercises 40

Boxes and Arrows

MARCH 10, 2015

The optimization market is hot and tool selection may seem complicated at first. A somewhat dated Forrester Research report from February 2013 assesses some of the big hitters, but notably absent are Visual Website Optimizer (VWO) and, for very low end, Google’s free Content Experiments tool. Tool selection. Advanced features.

Software Review 88

Software Review Tools Analysis Data 88

Adam Hartung

JULY 8, 2015

Yet he still has not put forward a strategy that should encourage investors, employees, customers or suppliers that the company will remain relevant long-term. I predicted here in this blog the week Steve Ballmer announced the acquisition of Nokia in September, 2013 that it was “a $7.2B Why was I so sure it would be a mistake?

Marketing 36

Marketing Competition Software Strategy 36

Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. Since then, Ford has acquired four emerging technology companies.

Industry 45

Industry Innovation Technology Product Strategy 45

Wazoku

MARCH 10, 2017

has been provided, with equity financing from existing investors, Cambridge Angels and Fig, to support Wazoku’s growth strategy moving forward. Wazoku also plans to continue its expansion through core European markets and North America. A total of £2.3m

Crowdsourcing 53

Crowdsourcing Ideation Software Engagement 53

Integrative Innovation

AUGUST 1, 2014

Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. However, we suggest a model that goes beyond the market launch and adds two more phases. As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market.

Radical Innovation 67

Radical Innovation Technical Review Innovation Ideation 67

Cris Beswick

MAY 16, 2024

In fairness, the number of companies reporting their programs failed to deliver has dropped from 38% in 2013 to 13% in 2023. Bridging the Strategy-Execution Divide Comparatively, organisations with insular top-down or bottom-up transformation models frequently encounter two critical pitfalls that stifle innovation.

Management 59

Management Innovation Culture Leadership 59

Matthew Griffin

MAY 26, 2015

Samsung was the first company out of the blocks in 2009 and their new strategy put them firmly on a collision course with Apple. They spent billions, struck up a relationship with Google Android and worked hard to boost their Design and Innovation practises by investing heavily in new multi-disciplinary satellite centres around the world.

Technical Review 40

Technical Review Software Review Competition Course 40

Open Innovation EU

JANUARY 9, 2019

4 Paths to a Sophisticated Innovation Strategy. She also talked to asked Alexander Osterwalder and asked him the question why ‘designers who are fluent at business strategy’ and ‘business people who are fluent at design’ are so different to each other. Trkman & DaSilva 7.

Entrepreneurship 47

Entrepreneurship Design Strategy Strategy 47

Matthew Griffin

MAY 17, 2015

Over the past two weeks I’ve talked to a number of senior C level executives from some of the UK’s largest retail banks to understand more about their views of the world and their perception of the market and while outwardly little looks like its changing at the Big Five banks their executives are not sitting comfortably.

Disruption 40

Disruption Technical Review Culture Industry 40

Matthew Griffin

JUNE 9, 2015

In order to compete tomorrow’s corporations will need to reinvent their operating model and embrace a Platform strategy.”. Today over 180 Unicorns, a Venture Capitalist term for a start up that reaches a billion dollar valuation within a few years of opening its doors have disrupted every industry and created new markets worth over $1.5

Disruption 40

Disruption Ideation Marketing Industry 40

Rmukesh Gupta

FEBRUARY 27, 2018

In my opinion, true adoption if smart watches started to take off as early as 2013 when Pebble launched as a result of a wildly successful kickstarter campaign. If they paid attention to this and started their work on launching their own smart watches, they had the potential to enter and own this market. Lessons learnt: 1.

Trends 40

Trends Design Marketing Industry 40